The World Wide Web: A Mass Communication Perspective

The World Wide Web: A Mass Communication Perspective

by Barbara K. Kaye, Norman J. Medoff

Editorial Reviews

Library Journal - Library Journal
Kaye and Medoff attempt to explain the Internet as a communications tool from a mass communications perspective. They discuss searching, Internet radio, the web and television as entertainment, webbed news and sports, marketing and advertising, web site design, social implications, ethical and legal issues, and career opportunities. Not a how-to, this presents a good discussion in a multitude of areas that rarely see print. A solid introduction. Copyright 1999 Cahners Business Information.
Provides information on how different media domains, from TV to public relations, are using the Internet for both marketing and content purposes. The authors look at using the Web for research, the growth of Internet radio, television and the Web, news and sports on the Web, and the theoretical considerations and social implications of the trends being discussed. Includes sample screens taken from the Web, a glossary, and addresses for the media sites discussed. Annotation c. by Book News, Inc., Portland, Or.

Product Details

Mayfield Publishing Company
Publication date:
Edition description:
Older Edition
Product dimensions:
7.41(w) x 9.26(h) x 0.67(d)

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