The World Wide Web: A Mass Communication Perspective, 2001 Update

The World Wide Web: A Mass Communication Perspective, 2001 Update

by Barbara Kaye, Norman J. Medoff, Norman Medoff, Norman Medoff
     
 

Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information… See more details below

Overview

Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.

Editorial Reviews

Library Journal - Library Journal
Kaye and Medoff attempt to explain the Internet as a communications tool from a mass communications perspective. They discuss searching, Internet radio, the web and television as entertainment, webbed news and sports, marketing and advertising, web site design, social implications, ethical and legal issues, and career opportunities. Not a how-to, this presents a good discussion in a multitude of areas that rarely see print. A solid introduction. Copyright 1999 Cahners Business Information.
Booknews
Provides information on how different media domains, from TV to public relations, are using the Internet for both marketing and content purposes. The authors look at using the Web for research, the growth of Internet radio, television and the Web, news and sports on the Web, and the theoretical considerations and social implications of the trends being discussed. Includes sample screens taken from the Web, a glossary, and addresses for the media sites discussed. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780767424240
Publisher:
McGraw-Hill Companies, The
Publication date:
01/01/2001
Edition description:
2001 UPDAT
Pages:
424
Product dimensions:
7.60(w) x 9.30(h) x 0.30(d)

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