Wrestling with Starbucks: Conscience, Capital, Cappuccino

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Overview

On one level, this is the story of Starbucks, the coffee company that seems to be taking over the world. On another level, Kim Fellner uses this story to explore globalization, unionization, gentrification, and probably some other "ation's" too. In her hands those concepts are not abstract or jargon-ridden, but are made concrete through the saga of Starbuck's struggle to be all things to all people. For example, how can it be that the company that claims to be environmentally saavy is criticized by a substantial number of environmentalists? How can it be that a company that makes a big deal out of caring for its employees has faced unionization pressures? How can it be that a company willing to come into a poor neighborhood drives up prices so that the neighborhood becomes too expensive for some of its residents? How can it be that the same people who won't shop in Walmart for political reasons gravitate regularly to the nearest Starbucks. Kim writes with solid progressive credentials, which she wears on her sleeve, but even she finds there are no clear answers — good intentions can lead to bad results and bad intentions can lead to good results.
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Product Details

  • ISBN-13: 9780813543208
  • Publisher: Rutgers University Press
  • Publication date: 7/28/2008
  • Edition description: New Edition
  • Pages: 296
  • Product dimensions: 6.20 (w) x 9.00 (h) x 1.00 (d)

Table of Contents

Introduction The Global Economy Comes Home 1

1 The Empire Strikes Gold 15

2 Running the 10-K 27

3 Banking on the Bean 47

4 Go Sell It on the Mountain 69

5 Moving Up on Eighth Street 105

6 The Cross-Dressing of Coffee-Counter Culture 123

7 When Worker Met Partner 140

8 At the Global Crossroads 163

9 The View from Headquarters 186

10 Capitalism Is Like Fire... 203

11 Goodness As Battleground 220

12 Bread. Roses. Coffee. 236

Acknowledgments 245

Notes 249

Index 267

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