Write the Perfect Book Proposal: 10 That Sold and Why

Write the Perfect Book Proposal: 10 That Sold and Why

by Jeff Herman, Deborah Levine Herman
     
 

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Want to publish your book?

Learn how—it's easier than you think!

Charismatic authors and literary agents Jeff Herman and Deborah Levine Herman have successfully sold nearly 1,000 titles and learned—through trial and error—how to write a flawless book proposal that publishers can't resist. Now you can benefit from their hard work and publishing

Overview

Want to publish your book?

Learn how—it's easier than you think!

Charismatic authors and literary agents Jeff Herman and Deborah Levine Herman have successfully sold nearly 1,000 titles and learned—through trial and error—how to write a flawless book proposal that publishers can't resist. Now you can benefit from their hard work and publishing savvy. In this new edition to the bestselling guide, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain:

* How to shape your idea and create a title

* Ways to get to know the market and competition

* Tips on writing an effective outline, query letter, and sample chapter

* The art and science of fiction and nonfiction book proposals

* How ten actual proposals (updated and included here) were successfully sold to publishers—and why

* How to capitalize on the evolving publishing industry, including e-books and social media

"A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top."—Frederic W. Hills Vice President, Simon & Schuster

"This book will take writers to the highest level of proposal writing and success."—Roger Cooper Quality Paperback Book Club

"If you want your proposal to ignite a busy editor's interest, read this book."—Adrienne Hickey Senior Acquisitions Editor, AMACOM Books

Product Details

ISBN-13:
9781630260828
Publisher:
Turner Publishing Company
Publication date:
04/12/2016
Edition description:
Third Edition
Pages:
272
Sales rank:
289,249
Product dimensions:
7.40(w) x 9.10(h) x 0.80(d)

Related Subjects

Read an Excerpt

(From Chapter 3)
Almost every editor at every publishing house has a stack of book proposals or manuscripts waiting to be reviewed at any given time. If you start your proposal with a powerful statement, you can distinguish yourself from the pack.
The overview portion of your proposal is—or should be—that powerful statement. The overview is your first opportunity to grab an editor’s attention and presell your idea. This first impression will strongly influence the potential for an ultimate sale.
The overview should convey these four major points:

What your book is about,
Why your book should be written,
How you plan to write it,
Why you are the best person for the job.

Leading with Your Best Shot
Writers are sometimes too close to their project to be objective about its presentation. They assume that an editor will read between the lines and see how great their book is going to be. Don’t conserve your energy here in order to save the “important stuff” for the outline or the sample chapter. The overview can open—or close—the door for you.
In general, the overview should contain a synopsis of your proposed book as well as any persuasive material that supports your case. It’s a sales tool much like a prospectus. View it as your opportunity to have five minutes of a publisher’s undivided attention. If you had just five minutes face to face with a publisher, what would you say?
Your lead paragraph is important. There are many possibilities for a powerful lead paragraph that will catch an editor’s attention. But powerful does not necessarily mean fancy, creative, or clever. In nonfiction, you are not trying to impress an editor with your mastery of five-syllable words or metaphoric didacticism. You are trying to communicate information.
If your book calls for it, you can use some of the same techniques you’d use in writing a magazine article:

An anecdotal lead—one that tells a story leading into your book idea,
A startling statistic that would support your thesis,
A clear and concise statement of exactly what your book is about.

The last approach is usually the safest and most effective. If you haven’t said what your book is about by the third paragraph, you’re pushing your luck and trying the editor’s patience.

Meet the Author

Jeff Herman founded The Jeff Herman Literary Agency 30 years ago and has ushered nearly 1,000 books into print which have sold millions of copies. He is author of Jeff Herman’s Guide to Publishers, Editors, & Literary Agents and has been profiled in Success, Entrepreneur, and Publishers Weekly. Herman cofounded the website WRITERS-AGENTS-EDITORS NETWORK (www.waenet.com), the go-to digital community for millions of writers and media professionals. His website is www.jeffherman.com.

Deborah Levine Herman is an attorney, a literary agent, a writer, and a proficient “proposal doctor.” Jeff and Deborah reside in Stockbridge, Massachusetts.

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