Write to Win: How to Plan, Research, Draft, Edit, Write and Produce Successful Business Reports / Edition 1

Write to Win: How to Plan, Research, Draft, Edit, Write and Produce Successful Business Reports / Edition 1

by Shirley Kuiper, Gary F. Kohut, Gary F. Kohut, Gary F. Kobut
     
 

ISBN-10: 0324015054

ISBN-13: 9780324015058

Pub. Date: 03/15/1999

Publisher: Cengage Learning

Every successful person must make decisions and communicate them to others. How those decisions are presented is often as important as what is being said. This authoritative book shows readers how to master the art of writing dynamic business reports, both simple and specialized. It provides in-depth insights about report characteristics, style and format,

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Overview

Every successful person must make decisions and communicate them to others. How those decisions are presented is often as important as what is being said. This authoritative book shows readers how to master the art of writing dynamic business reports, both simple and specialized. It provides in-depth insights about report characteristics, style and format, organization, primary and secondary resources, illustrations, and much more. In addition, there is an extensive list of selected World Wide Web business data resources.

Product Details

ISBN-13:
9780324015058
Publisher:
Cengage Learning
Publication date:
03/15/1999
Series:
Swc-Business Communication
Edition description:
New Edition
Pages:
412
Product dimensions:
7.40(w) x 9.00(h) x 1.00(d)

Table of Contents

I. ORIENTATION TO BUSINESS REPORTS. 1. Report Characteristics. 2. Report Style and Format. 3. Planning and Writing the Report. 4. Illustrating the Report. II. SIMPLE REPORTS. 5. Writing Routine Reports. 6. Writing Nonroutine Reports. III. CONDUCTING BUSINESS RESEARCH. 7. Planning the Research. 8. Selecting Data Sources. 9. Using Secondary Data Sources. 10. Using Primary Data Sources. 11. Analyzing Data for Complex Reports. IV. SPECIALIZED REPORTS. 12. Writing Business Research Reports. 13. Writing Business Plans. 14. Writing Policies, Procedures, and Instructions. V. PRESENTING REPORTS ORALLY. 15. Planning the Presentation. 16. Creating and Delivering the Presentation. APPENDIXES. A. Frequently Observed Writing Lapses. B. Selected Business Data Sources from the World Wide Web. C. Source Acknowledgements for Business Research.

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