Write to Win: How to Plan, Research, Draft, Edit, Write and Produce Successful Business Reports / Edition 1

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Overview

Every successful person must make decisions and communicate them to others. How those decisions are presented is often as important as what is being said. This authoritative book shows readers how to master the art of writing dynamic business reports, both simple and specialized. It provides in-depth insights about report characteristics, style and format, organization, primary and secondary resources, illustrations, and much more. In addition, there is an extensive list of selected World Wide Web business data resources.

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Product Details

  • ISBN-13: 9780324015058
  • Publisher: Cengage Learning
  • Publication date: 3/15/1999
  • Series: Swc-Business Communication
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 412
  • Product dimensions: 7.40 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

Shirley Kuiper is an Emerita Professor, Moore School of Business, University of South Carolina, Columbia, SC. She holds degrees from the University of Michigan, University of Colorado, and Indiana University. She has taught business communication at high school, community college, university undergraduate, and university graduate levels. Dr. Kuiper's communication publications include articles in journals such as Journal of Business Communication, Business Communication Quarterly, Delta Pi Epsilon Journal, and Office Systems Research Journal. In addition to CONTEMPORARY BUSINESS REPORT WRITING, 3rd Edition, Dr. Kuiper coauthored the two previous editions of this book, multiple editions of EFFECTIVE COMMUNICATION IN BUSINESS, and a basic English training program for insurance employees, all published by Thomson South- Western. Dr. Kuiper has been an active member of the Association for Business Communication for over 30 years. The Association honored her with a Distinguished Member award in 1995 and the Meada Gibbs Outstanding Teacher Award in 1997. She also received the Outstanding Service Award from the Moore School of Business in 1999.

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Table of Contents

I. ORIENTATION TO BUSINESS REPORTS. 1. Report Characteristics. 2. Report Style and Format. 3. Planning and Writing the Report. 4. Illustrating the Report. II. SIMPLE REPORTS. 5. Writing Routine Reports. 6. Writing Nonroutine Reports. III. CONDUCTING BUSINESS RESEARCH. 7. Planning the Research. 8. Selecting Data Sources. 9. Using Secondary Data Sources. 10. Using Primary Data Sources. 11. Analyzing Data for Complex Reports. IV. SPECIALIZED REPORTS. 12. Writing Business Research Reports. 13. Writing Business Plans. 14. Writing Policies, Procedures, and Instructions. V. PRESENTING REPORTS ORALLY. 15. Planning the Presentation. 16. Creating and Delivering the Presentation. APPENDIXES. A. Frequently Observed Writing Lapses. B. Selected Business Data Sources from the World Wide Web. C. Source Acknowledgements for Business Research.

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