The Writer's Eye / Edition 1

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Overview

The Writer's Eye teaches effective composition across media by showing how rhetorical purposes and principles inform multimedia texts throughout the culture. By establishing the fundamentals of effective composition and demonstrating how these fundamentals inform multimedia texts, The Writer's Eye gives students the tools to better interpret the different cultural media in their own daily lives and to better compose their own meaningful and well-developed texts.

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Product Details

  • ISBN-13: 9780072372601
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/18/2007
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 528
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.80 (d)

Table of Contents

Preface for Students

Preface for Instructors



PART ONE: FOUNDATIONS: SEEING, READING, AND COMPOSING



Introduction. Viewing with a Writer’s Eye



Why Pay Close Attention to the Media?

What Media Choices Do You Make?

Media Survey (Individual Project)

Personal Media Profile (Individual Project)

Group Media Profile (Group Activity)

Media Log (Individual Project)

Media Fast (Individual Project)

Media Memoirs (Individual Project)

Bill Costanzo, Why Do I Like To Read?

Melissa Ferreira, Student Media Memoir

Chapter 1. Reading Across the Media



Critical Thinking: Reading What You See

Thinking Critically About Visual Images

Thinking Critically About Moving Images

Jell-o Pudding Commercial StOryboard

ReadStarboardaluating Web Sites

Analyzing Texts

Reading is a Process

Reading Strategies

Formal Analysis

Analyze a Magazine Ad (Individual Project)

Student Text Analysis of a Cigarette Ad

Cultural Analysis

Reading Parodies

Kathryn Bold, The Old Man and the Flea

Adbusters, Wash Your Blues Away

Create a Parody (Group Project)



Chapter 2. Composing Across the Media



Composing is a Process

Principles of Effective Composition

Clarity in Composition

Completeness inComposition

Discovering

Planning

Developing/Drafting

Revising

Proofreading

Unity in Composition

Continuity in Composition

Structure in Composition

Style in Composition

Student Essay: My History Lesson

Discovering

Planning

Developing/Drafting

Revising

Proofreading

Anna's First Draft with Instructor Comments

(Anna's Revision)

Composing with a Camera



PART TWO: CONNECTIONS: READINGS, SCREENINGS, AND INVITATIONS TO COMPOSE



Chapter 3. Flashbacks: Longing and Belonging



Scenarios from Life

Why Write to Remember?

Writing Option: Writing to Remember

Media Option: Video Journal

Tips on Writing from Memory

Discovering

Planning

Drafting

Revising

Proofreading

Readings and Screenings: Longing and Belonging

Reconstructing Memories across the Media

Partial Transcript of Documentary, Maya Angelou’s Journey Home

Maya Angelou, Momma’s Store

Partial Transcript of Documentary, First Person Plural

Working the Web, First Person Plural

Langston Hughes, Salvation

Dick Gregory, Shame

Robert Hayden, Those Winter Sundays

Esmaralda Santiago, Ironing

Sandra Cisneros, Eleven

Nicholas Gage, The Teacher Who Changed My Life

Nuala Lynch, A Night of Terror (student essay)

The Web of Memory

Taking Stock



Chapter 4. Close Ups: Observing Our Environments



Scenarios from Life

Why Write to Describe?

Composing Options

Writing Option: Writing to Describe

Media Option: Collage

Tips on Descriptive Writing

Readings and Screenings: Observing the Environment

Observing and Describing across the Media

Annie Dillard, Seeing

Discovering

Planning

Developing

Revising

Proofreading

Partial Transcript of Documentary, Before the First Word

Anna Quindlen, On A SoHo Street, a Feast for Body and Soul

Mark Twain, Two Views of the River

Website, Congo Trek

N. Scott Momaday, The Way to Rainy Mountain

Linda Hogan, Dwellings

Esmeralda Santiago, How to Eat a Guava

Diane Ackerman, How to Watch the Sky

A Student Writer in Action

Preview

Discovering

Planning

Developing

Revising

Proofreading and Advice

Lisa Wess, In the Distant, Early, Morning (student essay)

Evaluation Checklist

Description on the Web

Taking Stock



Chapter 5. Shifting Angles: Analyzing American Cultures



Scenarios from Life

Why Write to Analyze?

Composing Options

Writing Option: Analyze a Cultural Icon or Activity

Media Option: Illustrated Speech

Tips on Writing an Analysis

Discovering

Planning

Drafting

Revising

Readings and Screenings: American Cultures

Analyzing and Explaining across the Media

Partial Transcript of Radio Interview, Hip Hop: Today’s Civil Rights Movement?

Original Storyboard, Training Camp

Nancy Masterson Sakomoto, Conversational Ballgames

Horace Miner, Body Ritual Among the Nacirema

Stephen King, Why We Crave Horror Movies

Jack Hitt, The Hidden Life of SUVs

William Doherty, Rituals of Passage: Weddings

Susan Orlean, The American Man at Age Ten

A Student Writer in Action

Preview

Discovering

Planning

Developing

Revising

Syliva Pace, Funeral Customs in Guayma (student essay)

Analyze This on the Web

Evaluation Checklist

Taking Stock



Chapter 6. Documented Investigations: The Changing Family



Scenarios from Life

Why Write to Investigate?

Writing Options: Writing to Investigate

Option 1: The I-Search Paper (Investigative Story)

Option 2: The Academic Research Paper

Media Option: Multi-media Presentation

Tips on Writing from Research

Discovering

Planning

Research

Drafting

Revising

Readings and Screenings: The Changing Family

Investigating and Reporting across the Media

Partial Transcript: Dateline, Out of Order

Frank Sulloway, Birth Order and Personality

Daniel Goleman, The Family Crucible

Shere Hite, New Family Forms Are Emerging

Barbara Whitehead, From Death to Divorce

Stephanie Coontz, Putting Divorce in Perspective

Alice Walker, Everyday Use

A Student Writer in Action

Preview

Discovering

Planning

Developing

Revising

Proofreading and Advice

Mutsumi Oishi, Benefits of Raising Multi-lingual Children (student essay)

Evaluation Checklist

Research on the Web

Taking Stock



Chapter 7. Reaction Shots: Evaluating Our Consuming Choices



Scenarios from Life

Why Write to Evaluate?

Writing Options: The Critical Review / Snap Judgments

Media Option: Reviewer’s Website

Discovering

Planning

Developing

Revising

Proofreading

Tips on Evaluative Writing

Readings and Screenings: Consuming Choices

Judging and Evaluating across the Media

Ellen Langer, When the Light’s on and Nobody’s Home

Partial Transcript of Documentary: The Persuaders

David Bodanis, Danish

Wendell Berry, The Pleasures of Eating

Mary Kuntz, Is Nothing Sacred?

Toni Cade Bambara, The Lesson

Preview, Three Reviews The Matrix

A Student Writer in Action

Preview

Discovering

Planning

Developing

Revising

Conclusions and Advice

James Gerace, New York Ranger Hockey (student essay)

Evaluation Checklist

Reviews on the Web

Taking Stock



Chapter 8. Resolving and Persuading: Gender Wars



Scenarios from Life

Why Write to Persuade?

Writing Option: Option 1: Taking a Position/ Option 2: Resolving a Conflict

Media Options: Option 1: The Debating Game / Option 2: The Mediation Game

Tips on Writing Persuasively

Discovering

Planning

Drafting

Revising

Special Section on Resolving Conflicts

Readings and Screenings: Engendering Conflicts and Solutions

Resolving and Persuading across the Media

Deborah Tannen, For Argument’s Sake

John Gray, Mr. Fix-It and the Home-Improvement Committee

Natalie Anger, Condemning Our Kids to Life on Mars or Venus

Partial Transcript of Quirks and Quarks: Male and Female Brains

Judy Brady, I Want a Wife

Dave Barry, Guys vs. Men

Partial Transcript: Nightline What Are the Differences Between Men and Women

Ernest Hemingway, Hills Like White Elephants

A Student Writer in Action

Preview

Discovering

Planning

Developing

Revising

Conclusions and Advice

Outline

Katheryn Diamond, Progress or Poison: Does Genetic Engineering Take More Than It Gives? (student essay)

Evaluation Checklist

Taking Stock

The Web of Persuasion




Chapter 9. Fast Forward: Predicting and Proposing Future Worlds



Scenarios from Life

Why Write to Predict and Propose?

Writing Option: Option 1: What if?/ Option 2: Envisioning a Future

Media Option: Composing Lyrics

Tips on Writing Predictions and Proposals

Discovering

Planning

Drafting

Revising

Readings and Screenings: Fastforward to the Future

Predicting and Proposing across the Media

Robert Frost, The Road Not Taken

TV Commercial, Dan Brooks (Seiko)

John Lennon, Imagine

Commercial, Be Young, Have Fun (Pepsi)

Martin Luther King, Jr., I Have a Dream

Rachel Carson, Fable For Tomorrow

Marvin Minsky, Will Robots Inherit the Earth?

Kurt Vonnegut, Harrison Bergeron

A Student Writer in Action

Monique Bonfiglio, Boys Don’t Cry

Evaluation Checklist

Futures on the Web

Taking Stock

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