Writers on the Market: Consuming Literature in Early Seventeenth-Century Spain

Overview

The beginning of the seventeenth century in Spain marked a rapid rise in the commercial market for cultural production. This work examines the evolution of the commercial market as reflected in the maturation of two genres: the public theater and the novel. Through a comparative analysis of the playwright Lope de Vega and the novelists Mateo Aleman and Miguel de Cervantes, this study explores the new poetic principles, both implicit and explicit, that accompany the rise of commercialized literature and argues ...
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Overview

The beginning of the seventeenth century in Spain marked a rapid rise in the commercial market for cultural production. This work examines the evolution of the commercial market as reflected in the maturation of two genres: the public theater and the novel. Through a comparative analysis of the playwright Lope de Vega and the novelists Mateo Aleman and Miguel de Cervantes, this study explores the new poetic principles, both implicit and explicit, that accompany the rise of commercialized literature and argues that the logic of classical economic theory became internalized within the poetic structure of these two genres.
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Product Details

  • ISBN-13: 9780838755884
  • Publisher: Bucknell University Press
  • Publication date: 1/28/2005
  • Pages: 272
  • Product dimensions: 6.40 (w) x 9.20 (h) x 1.00 (d)

Table of Contents

Introduction : economics, literature, and the choler of a seated Spaniard 13
Pt. I Playing to the masses : Lope de Vega and the Comedia
1 Economic rationalism and the Arte nuevo 23
2 Marketing myths : El caballero de Olmedo 41
Violence, agency, and the audience in Fuenteovejuna 63
Pt. II Markets, morality, and violence in the picaresque novel : Mateo Aleman's Guzman de Alfarache
4 Picaresque poetics 85
5 Subjects and objects in the Guzman 109
6 Generic flux 130
Pt. III Selling the subject : Cervantes and the Quijote
7 Cardenio's madness 149
8 Selling out Sancho 165
9 Histrionics and the novel 190
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