Writing a Convincing Business Plan

Overview

Creating a financing proposal, describing the business's operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more. This new edition also features a list of names and addresses of business and library resources, as well as web site addresses that are especially useful to small business owners. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new ...

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Overview

Creating a financing proposal, describing the business's operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more. This new edition also features a list of names and addresses of business and library resources, as well as web site addresses that are especially useful to small business owners. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.

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Product Details

  • ISBN-13: 9780764113994
  • Publisher: Barron's Educational Series, Incorporated
  • Publication date: 1/28/2001
  • Series: Business Library Series
  • Edition description: Subsequent
  • Edition number: 2
  • Pages: 262
  • Product dimensions: 5.03 (w) x 7.37 (h) x 0.68 (d)

Table of Contents


Preface
· SUPPORTING DOCUMENTS FOR THE PRESENTATION PACKAGE
Packaging the Business Plan
The Executive Summary
The Financing Proposal
The Business Description
· PREPARING OPERATING PLANS
The Industry Analysis
The Market Analysis and Sales Forecast
The Marketing Plan
The Operating Plan
The Organization Plan
The Financial Plan
Financing Fundamentals and Financing Sources
Glossary
Business Resources
Index
FONDUE
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