Writing about Business and Industry / Edition 1

Writing about Business and Industry / Edition 1

by Beverly Schneller
     
 

ISBN-10: 0195073797

ISBN-13: 9780195073799

Pub. Date: 04/27/1995

Publisher: Oxford University Press, USA


Writing about Business and Industry brings together timeless essays and readings that exemplify excellence in writing about the history, theory, and practice of business. Beverly Schneller, coeditor of Writing about Science, has gathered the works of an extraordinary range of talented minds--Adam Smith, Lewis and Clark, George Orwell, Henry Ford,…  See more details below

Overview


Writing about Business and Industry brings together timeless essays and readings that exemplify excellence in writing about the history, theory, and practice of business. Beverly Schneller, coeditor of Writing about Science, has gathered the works of an extraordinary range of talented minds--Adam Smith, Lewis and Clark, George Orwell, Henry Ford, Beatrice Webb, as well as many others--to instruct and encourage those seeking to become polished writers in business, technical, economic, and related fields. These colorful selections bring specialized composition to life for the student, showing how different styles work for different fields, and enlivening the learning process. Students will hone their writing skills while discovering the Walla Walla River, visiting Wales, pondering the inherent nature of competition, or examining the status of women in the workplace. From Max Weber to contemporary journalism, the historical development of business thought and practice unfolds for the student. For courses in business and technical writing, as well as writing for the social sciences, this engaging collection provides an opportunity to uncover the often surprising possibilities of technical and business prose.

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Product Details

ISBN-13:
9780195073799
Publisher:
Oxford University Press, USA
Publication date:
04/27/1995
Edition description:
New Edition
Pages:
336
Product dimensions:
6.13(w) x 9.13(h) x 0.85(d)

Table of Contents

Introduction3
Pensee 1397
Of the Division of Labour11
The Dalles to Walla Walla River19
The Spirit of Capitalism25
Competition30
South Wales36
The Working Life of Women45
Man and Woman: Images on the Left59
The Essentials of Leadership75
What I Learned about Business86
Cyrus Hall McCormick: From Farm Boy to Tycoon101
Counting Globally125
The Wherewithal to Spend: The Economic Background of Renaissance Florence127
The Tradesman's Writing Letters144
The Occupational Structure of India150
Foreign Assembly in Haiti166
Strategic Intent186
Pouring Ideas into Tin Cans206
Black Coats to White Collars: Economic Change, Nonmanual Work, and the Social Structure of Industrializing America214
Women and the Factory Acts228
Co-Ordination by Committee239
Autos: On the Thin Edge253
America Rediscovers W. Edwards Deming275
Organizations as Physical Structures292
The Parable of the Sadhu303
The New Product Development Map311

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