Writing About Business: The New Knight-Bagehot Guide to Economics and Business Journalism / Edition 2

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Overview

Drawing upon the experience of some forty of the nation´s finest journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics.Writing About Business begins by demystifying basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Next, it provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate stories about companies. In closing, the book suggests investigative techniques and strategies for covering specific beats, including personal finance, health care, the environment, labor and workplace issues, media and entertainment businesses, technology, small businesses, and not-for-profit institutions. To many journalists and public relations professionals, business and financial writing can appear fraught with complexity. With its wealth of practical information, Writing About Business helps these writers with the often daunting task of reporting on business and industry.
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Editorial Reviews

Booknews
Alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University present 44 essays addressing the challenges of business and economic journalism. Suitable for journalists, as well as students of business and public relations, the essays assume the reader has minimal experience with economics or business terms and concepts. Contributions address background and basic concepts in the field; practical reporting and writing tips; and writing and investigating everyday stories, with strategies for covering specific beats. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Columbia Journalism Review

It is a veritable encyclopaedia, offering not only crisp summaries of major fields of economics, finance, and business, but also advice on how journalists can find their way around those fields.

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Product Details

  • ISBN-13: 9780231118347
  • Publisher: Columbia University Press
  • Publication date: 10/28/2000
  • Edition number: 2
  • Pages: 480
  • Product dimensions: 7.30 (w) x 10.27 (h) x 1.11 (d)

Meet the Author

Terri Thompson became director of the Knight-Bagehot Fellowship in June 1993. In her twenty years as a business journalist, she has worked for Business Week, U. S. News & World Report, Institutional Investor, and Lear's, among others. She is a former president of the New York Financial Writers' Association and the author of Biz Kids' Guide to Success: Money-Making Ideas for Young Entrepreneurs.

Columbia University Press

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Table of Contents

Preface and Acknowledgments
The Guide
Writing About Business and the Economy
1 How Economic Systems Work 3
2 The Political Economy of Government and Business 13
3 Government Regulation and the Regulators 25
4 Economic Indicators 34
5 Demystifying the Federal Reserve 41
6 Economics of the Firm 55
7 Business Management: Organization of the Firm 63
8 Sales and Marketing 72
9 Accounting Principles and Practices 79
10 How to Read Financial Statements 98
11 Covering Business in Your Town 106
12 Where Wall Street Meets Main Street 112
13 The Stock Market 119
14 The Bond Market 128
15 Derivatives and Other Exotic Securities 139
16 Hedge Funds 147
17 Trade and Global Economics 156
18 International Business 163
19 Global Financial Markets 173
20 Covering the World Bank 180
21 How to Use Numbers and Statistics 191
22 What You Can Get from Public and Private Companies 197
23 What the Government Has in Its Files 205
24 The Freedom of Information Act 212
25 Internet Resources for Business Reporters 216
26 How to Use Electronic Data to Generate Company Stories 226
27 Live Sources - How Do You Get Them to Talk? 234
28 Conducting Live Television Interviews 239
29 Business Journalism on TV 246
30 Online Journalism 250
31 Ethics in Business Journalism 255
32 Personal Finance 265
33 The Insurance Industry 272
34 Health Care 280
35 Technology and Telecommunications 291
36 Media and Entertainment 301
37 Real Estate and Urban Development 308
38 The Retail Industry 315
39 The Environment 324
40 Labor and Workplace Issues 331
41 Consumer Reporting 339
42 Taxes 347
43 Not-for-Profit Institutions 352
44 Founding the Fellowship 362
Glossary 365
List of Contributors 407
Index 411
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