Writing About Business: The New Knight-Bagehot Guide to Economics and Business Journalism / Edition 2

Writing About Business: The New Knight-Bagehot Guide to Economics and Business Journalism / Edition 2

by Terri Thompson, Terri Thompson
     
 

ISBN-10: 0231118341

ISBN-13: 9780231118347

Pub. Date: 10/28/2000

Publisher: Columbia University Press

Drawing upon the experience of some forty of the nation´s finest journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics.Writing About Business begins by demystifying basic concepts of macroeconomics, microeconomics, financial…  See more details below

Overview

Drawing upon the experience of some forty of the nation´s finest journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics.Writing About Business begins by demystifying basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Next, it provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate stories about companies. In closing, the book suggests investigative techniques and strategies for covering specific beats, including personal finance, health care, the environment, labor and workplace issues, media and entertainment businesses, technology, small businesses, and not-for-profit institutions. To many journalists and public relations professionals, business and financial writing can appear fraught with complexity. With its wealth of practical information, Writing About Business helps these writers with the often daunting task of reporting on business and industry.

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Product Details

ISBN-13:
9780231118347
Publisher:
Columbia University Press
Publication date:
10/28/2000
Pages:
480
Product dimensions:
7.30(w) x 10.27(h) x 1.11(d)

Table of Contents

Preface and Acknowledgments
The Guide
Writing About Business and the Economy
1How Economic Systems Work3
2The Political Economy of Government and Business13
3Government Regulation and the Regulators25
4Economic Indicators34
5Demystifying the Federal Reserve41
6Economics of the Firm55
7Business Management: Organization of the Firm63
8Sales and Marketing72
9Accounting Principles and Practices79
10How to Read Financial Statements98
11Covering Business in Your Town106
12Where Wall Street Meets Main Street112
13The Stock Market119
14The Bond Market128
15Derivatives and Other Exotic Securities139
16Hedge Funds147
17Trade and Global Economics156
18International Business163
19Global Financial Markets173
20Covering the World Bank180
21How to Use Numbers and Statistics191
22What You Can Get from Public and Private Companies197
23What the Government Has in Its Files205
24The Freedom of Information Act212
25Internet Resources for Business Reporters216
26How to Use Electronic Data to Generate Company Stories226
27Live Sources - How Do You Get Them to Talk?234
28Conducting Live Television Interviews239
29Business Journalism on TV246
30Online Journalism250
31Ethics in Business Journalism255
32Personal Finance265
33The Insurance Industry272
34Health Care280
35Technology and Telecommunications291
36Media and Entertainment301
37Real Estate and Urban Development308
38The Retail Industry315
39The Environment324
40Labor and Workplace Issues331
41Consumer Reporting339
42Taxes347
43Not-for-Profit Institutions352
44Founding the Fellowship362
Glossary365
List of Contributors407
Index411

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