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Drawing upon the experience of some forty of the nation's finest journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics.
Writing About Business begins by demystifying basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Next, it provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate stories about companies. In closing, the book suggests investigative techniques and strategies for covering specific beats, including personal finance, health care, the environment, labor and workplace issues, media and entertainment businesses, technology, small businesses, and not-for-profit institutions.
To many journalists and public relations professionals, business and financial writing can appear fraught with complexity. With its wealth of practical information, Writing About Business helps these writers with the often daunting task of reporting on business and industry.
Columbia University Press
Preface and AcknowledgmentsThe Guide, by Terri Thompson, Director, Knight-Bagehot Fellowship in Economics and Business JoWriting About Business and the Economy, by Chris Welles, fellowship director, 1977-1985PART I. Basic Concepts Macroeconomics1. How Economic Systems Work, by Barbara Presley Noble2. The Political Economy of Government and Business, by S. L. Bachman3. Government Regulation and the Regulators, by John J. Oslund4. Economic Indicators, by John C. Finotti5. Demystifying the Federal Reserve, by David M. WesselMicroeconomics6. Economics of the Firm, by Vincent Chikwendu Nwanma7. Business Management: Organization of the Firm, by Scott Aiken8. Sales and Marketing, by Charles Butler9. Accounting Principles and Practices, by Ovid S. Abrams10. How to Read Financial Statements, by Susan Scherreik11. Covering Business in Your Town, by Jacalyn DePasquale CarfagnoCapital Markets, Banking, and Finance12. Where Wall Street Meets Main Street, by Patrick McGeehan13. The Stock Market, by Sharon R. King14. The Bond Market, by John J. Doran15. Derivatives and Other Exotic Securities, by William Glasgall16. Hedge Funds, by Jaye Robinson SchollInternational17. Trade and Global Economics, by Stephen H. Dunphy18. International Business, by Dave Lindorff19. Global Financial Markets, by Andrew Leckey20. Covering the World Bank, by Paul SweeneyPART II. Practical Reporting and Writing Tips 21. How to Use Numbers and Statistics, by Julia Angwin22. What You Can Get from Public and Private Companies, by Leah Beth Ward23. What the Government Has in Its Files, by James V. Grimaldi and Lawrence J. Tell24. The Freedom of Information Act, by Pamela G. Hollie25. Internet Resources for Business Reporters, by Robin D. Schatz26. How to Use Electronic Data to Generate Company Stories, by Michael Molinski27. Live Sources-How Do You Get Them to Talk?, by Peter Alan Harper28. Conducting Live Television Interviews, by Jan Hopkins29. Business Journalism on TV, by Mark Piesanen30. Online Journalism, by Gerri Willis31. Ethics in Business Journalism, by Aly ColónPart III. Getting the Story: Investigative Techniques and Strategies for Covering Specific Beats 32. Personal Finance, by Pauline Tai33. The Insurance Industry, by Joseph B. Treaster34. Health Care, by Trudy Lieberman35. Technology and Telecommunications, by Craig Miller36. Media and Entertainment, by Michael Connor37. Real Estate and Urban Development, by John Gallagher38. The Retail Industry, by Mel Laytner39. The Environment, by John M. Holusha40. Labor and Workplace Issues, by Kim Norris41. Consumer Reporting, by Frances Cerra Whittelsey42. Taxes, by Sandra Block43. Not-for-Profit Institutions, by Steve Askin44. Founding the Fellowship, by Stephen B. Shepard, editor-in-chief, Business WeekGlossary
Columbia University Press