Writing and the Digital Generation: Essays on New Media Rhetoric

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Is it true that, in this era of digitization and mass media, reading and writing are on the decline? In a thought-provoking collection of essays and profiles, 30 contributors explore what may instead be a rise in rhetorical activity, an upsurge due in part to the sudden blurring of the traditional roles of creator and audience in participatory media. This collection explores topics too often overlooked by traditional academic scholarship, though critical to an exploration of rhetoric and popular culture, including fan fiction, reality television, blogging, online role-playing games, and Fantasy Football. Both scholarly and engaging, this text draws rhetorical studies into the digital age.

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Editorial Reviews

Science Fiction Studies
captured my heart and engaged my mind
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Product Details

  • ISBN-13: 9780786437207
  • Publisher: McFarland & Company, Incorporated Publishers
  • Publication date: 1/18/2010
  • Edition description: New Edition
  • Pages: 278
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Heather Urbanski is currently an assistant professor of English at Fitchburg State University in Massachusetts.

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Table of Contents

Preface 1

Introduction: Blurring Rhetorical Borders Heather Urbanski 3

I React: Maintaining a Fan Community


1 The Inter(Active) Soap Opera Viewer: Fantastic Practices and Mediated Communities Melissa Ames 19

2 Going Deep: What Online Sports Culture Teaches Us About the Rhetorical Future of Social Networks Michael R. Trice 33

3 Spoiling Heroes, Enhancing Our Viewing Pleasure: NBC's Heroes and the Re-Shaping of the Televisual Landscape Marina Hassapopoulou 45

4 History, the Trace, and Fandom Wank Karen Hellekson 58

5 Writing Wonder Women: How Playful Resistance Leads to Sustained Authorial Participation at Sequential Tart Kimberly DeVries 70


6 What the Frell Happened? Rhetorical Strategies of the Farscape Community Sean Morey 83

7 The Realtime Forum Fan Thomas B. Cavanagh 86

8 "As Seen on The Colbert Report": Or, Why I Love Reality TV Georgiana O. Miller 90

II Re-Mix: Participating in Established Narratives


9 Making Our Voices Heard: Young Adult Females Writing Participatory Fan Fiction Susanna Coleman 95

10 Dungeons and Dragons for Jocks: Trash Talking and Viewing Habits of Fantasy Football League Participants Julie L. Rowse 106

11 Alternate Universes on Video: Ficvid and the Future of Narrative Kim Middleton 117


12 Dean, Mai and Snape Walk into a Bar: Lessons in Crossing Over Julie Larsen 132

13 Stars of a Different Variety: Stealth Teaching Through Fanfic Kristine Larsen 135

III Re-Create: Creating Narratives within Established Frames


14 Writing and Rhetoric for a Ludic Democracy: YouTube, Fandom, and Participatory Pleasure Diane Penrod141

15 World of Rhetcraft: Rhetorical Production and Raiding in World of Warcraft Christopher Paul 152

16 Rekindling Rhetoric: Oratory and Marketplace Culture in Guild Wars Matthew S. S. Johnson 162

17 Virtual Guerrillas and a World of Extras: Shooting Machinima in Second Life Mark Pepper 174

18 Remix, Play, and Remediation: Undertheorized Composing Practices Andréa Davi Suzanne Webb Dundee Lackey Dànielle Nicole DeVoss 186


19 Conf(us)(ess)ions of a Videogame Role-Player Zach Waggoner 198

20 Born Again in a Fictional Universe: A Participant Portrait of EVE Online Harald Warmelink 201

21 A Place to Call Home: The Experience of One Guild Char in World of Warcraft Wendi Jewell 204

22 Magic Canvas: Digital Building Blocks Catherine McDonald 207

IV Teaching the Digital Generation


23 Encouraging Feedback: Responding to Fan Fiction at Different Colored Pens Juli Parrish 213

24 MetaSpace: Meatspacc and Blogging Intersect Elizabeth Kleinfeld 226

25 Meeting the Digital Generation in the Classroom: A Reflection on the Obstacles Heather Urbanski 239


26 Making Dorothy Parker My MySpace Friend: A Classroom Application for Social Networks Ashley Andrews 252

27 Novel Cartographies, New Correspondences Jentery Sayers 255

About the Contributors 259

Index 265

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Sort by: Showing 1 Customer Reviews
  • Posted September 4, 2011

    Need eTextbook version for my Nook

    Great book and very relevant. I love the chapter on Soap Operas audience responsiveness as a model for new media!
    In the age of digitalization with a book about writing in the digital age, this book should be available for my Nook. It IS available for Kindle.
    Please notify me when it is ready for download. I need a lighter version to carry around than paperback.

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