Writing Copy for the Web in a Week

Writing Copy for the Web in a Week

by Nigel Temple
     
 
Tailored specifically to writing marketing copy for the Web, this book addresses not just met-tagging but also the range of copy skills required to ensure the website reaches its full potential. It looks at all the difficulties, including interactivity, shorter attention spans and global audiences.

Overview

Tailored specifically to writing marketing copy for the Web, this book addresses not just met-tagging but also the range of copy skills required to ensure the website reaches its full potential. It looks at all the difficulties, including interactivity, shorter attention spans and global audiences.

Product Details

ISBN-13:
9780340858028
Publisher:
Hodder General Publishing Division
Publication date:
03/28/2003
Series:
In a Week Series
Pages:
96
Product dimensions:
5.06(w) x 7.80(h) x 0.38(d)

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