Writing Effective Speeches: The Ultimate Guide to Making Every Word Count

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1992-04-01 Paperback New BRAND NEW stated FIRST Edition 1992 Trade Paperback Henry Ehrlich [author] Paragon House Books 2.7~*Usually same or next day service with possible use ... of recycled materials by a reliable seller~GUARANTEED~FIVE STAR SELLER~ Read more Show Less

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Editorial Reviews

Library Journal
Those who can, write. Those who can't write, hire a speechwriter. Ehrlich, a professional speechwriter, gives the reader a behind-the-scenes glance at a unique calling--putting words in other people's mouths. In this often entertaining book, the author emphasizes wordsmithing for tightly scheduled business executives who trust speechwriters to make them sound witty, topical, and powerful. Ehrlich explains the structure of a typical 20-minute speech and how to make or break it with the introduction. The reader will learn how to spice up a community service appeal and how to gear a speech to the opposite sex. In an appendix, the author most helpfully critiques a speech and shows the writer the trick to making the content stronger. Purchase for business libraries or for the communications section of large academic libraries.-- Sherry Porter, Texas Coll. of Osteopathic Medicine, Fort Worth
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Product Details

  • ISBN-13: 9781557784841
  • Publisher: Paragon House Publishers
  • Publication date: 4/1/1992
  • Series: Writer's Series
  • Edition description: 1st ed
  • Pages: 140

Table of Contents

Sect. 1 Getting to Know Your Client, and Yourself 1
Ch. 1 Whose Speech Is It, Anyway? 3
Ch. 2 The Speechwriter's Job 8
Sect. 2 Things to Learn Before You Write 21
Ch. 3 What Makes a Good Speech Good? 23
Ch. 4 Know Your Audience 30
Sect. 3 What the Audience Wants and Needs 41
Ch. 5 Common Cause: Speaker, Audience, Writer 43
Ch. 6 Enriching the Language of Your Speech 48
Ch. 7 Humor - Laughing Matters 61
Ch. 8 Good Stories, Dynamite Facts, and Other Ways to Enliven Your Speech 66
Ch. 9 Being Forceful 77
Sect. 4 Parts of a Speech 87
Ch. 10 Beginnings 89
Ch. 11 Different Types of Openings 94
Ch. 12 The Rest of the Speech 100
Sect. 5 Giving Awards, Accepting Them, and Other Lighter Speech Fare 109
Ch. 13 Give It a Novel Twist 113
Sect. 6 Special Problems 133
Ch. 14 Writing for a Member of the Opposite Sex 135
Ch. 15 American Speakers: Foreign Audiences 139
Ch. 16 Dyslexia 144
Ch. 17 Technical Matters 147
Conclusion 156
Appendix 1 Putting It Together - A Whole Speech 159
Appendix 2 Making a So-So Speech Better 175
Appendix 3 Second Draft 190
Appendix 4 A Good Speech, and Why It Is Good 202
Selected Readings 213
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