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Writing Effective Speeches: The Ultimate Guide to Making Every Word Count
     

Writing Effective Speeches: The Ultimate Guide to Making Every Word Count

by Henry Ehrlich
 

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Editorial Reviews

Library Journal
Those who can, write. Those who can't write, hire a speechwriter. Ehrlich, a professional speechwriter, gives the reader a behind-the-scenes glance at a unique calling--putting words in other people's mouths. In this often entertaining book, the author emphasizes wordsmithing for tightly scheduled business executives who trust speechwriters to make them sound witty, topical, and powerful. Ehrlich explains the structure of a typical 20-minute speech and how to make or break it with the introduction. The reader will learn how to spice up a community service appeal and how to gear a speech to the opposite sex. In an appendix, the author most helpfully critiques a speech and shows the writer the trick to making the content stronger. Purchase for business libraries or for the communications section of large academic libraries.-- Sherry Porter, Texas Coll. of Osteopathic Medicine, Fort Worth

Product Details

ISBN-13:
9781557784841
Publisher:
Paragon House Publishers
Publication date:
04/01/1992
Series:
Writer's Series
Edition description:
1st ed
Pages:
140

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