Writing Feature Articles: Print, Digital and Online / Edition 5

Writing Feature Articles: Print, Digital and Online / Edition 5

by Mary Hogarth
ISBN-10:
1138238163
ISBN-13:
9781138238169
Pub. Date:
04/04/2019
Publisher:
Taylor & Francis
ISBN-10:
1138238163
ISBN-13:
9781138238169
Pub. Date:
04/04/2019
Publisher:
Taylor & Francis
Writing Feature Articles: Print, Digital and Online / Edition 5

Writing Feature Articles: Print, Digital and Online / Edition 5

by Mary Hogarth
$46.95
Current price is , Original price is $46.95. You
$46.95 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
  • PICK UP IN STORE

    Your local store may have stock of this item.


Overview

Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online.

Mary Hogarth offers comprehensive guidance on every aspect of feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article. In addition, the book instructs students on developing their own journalistic style and effectively structuring their feature. Each chapter then concludes with an action plan to help students put what they have read into practice.

Topics include:

  • Life as a freelance
  • Building a professional profile
  • Telling a story with images
  • Developing a specialism
  • Interviewing skills
  • Profile and interview articles
  • Working in publicity and advertising
  • A career in magazines and newspapers
  • Getting published overseas
  • Understanding issues in media law and regulation

The book also provides an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist, where they share their own experiences of working in the industry and offer invaluable tips on best practice.


Product Details

ISBN-13: 9781138238169
Publisher: Taylor & Francis
Publication date: 04/04/2019
Edition description: New
Pages: 314
Product dimensions: 6.12(w) x 9.19(h) x (d)

About the Author

Mary Hogarth is and educator, media specialist, and writer, Mary Hogarth is a HEA Senior Fellow and Senior Lecturer at Bournemouth University.

With more than 20 years’ industry experience and lecturing experience, Mary set up The Magazine Expert Ltd consultancy practice in 2015, specialising in new title launches (print, online and digital), audience engagement, editorial development and sustainable business strategies.

To date, Mary has written numerous articles on magazine publishing and authored three books -How To Launch A Magazine In This Digital Age (Bloomsbury, 2014), Business Strategies for MagazinePublishing (Routledge, 2018) and Writing Feature Articles (Routledge, 2019). Recently Mary has embarked on a PhD investigating how magazine business practices have evolved as a result of the digital age.

Table of Contents

List of figures, List of tables, List of contributors, Foreword, Acknowledgements 1. Introduction 2. Life as a freelance 3. Ideas are everywhere 4. Market research 5. How to pitch successfully 6. Turn ideas into articles 7. Research and interview techniques 8. A cohesive structure 9. How to develop a strong style 10. Images tell a story 11. Copywriting and PR 12. Specialist features, columns and reviews 13. Interviews vs profiles 14. Worldwide markets 15. A career in magazines and newspapers 16. Law and ethics: a rough guide 17. Last word: an editor’s perspective, with Jonathan Telfer, Appendices, References, Bibliography, Index

From the B&N Reads Blog

Customer Reviews