Writing for Business Audiences / Edition 1

Writing for Business Audiences / Edition 1

by Mary Ellen Guffey
     
 

ISBN-10: 0324115989

ISBN-13: 9780324115987

Pub. Date: 05/01/2001

Publisher: Cengage Learning

Writing skills have never been more important. Whether you're looking for a job, new in a job, or trying to get ahead quickly, the way you write says a lot about how far you will go. Writing for Business Audiences is filled with practical advice and sound instruction. In a convenient workbook format, you will learn everything you need to become a better writer

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Overview

Writing skills have never been more important. Whether you're looking for a job, new in a job, or trying to get ahead quickly, the way you write says a lot about how far you will go. Writing for Business Audiences is filled with practical advice and sound instruction. In a convenient workbook format, you will learn everything you need to become a better writer including, essential grammar mechanics, up to date communication technology integrating e-mail, web research, online employment and electronic presentations, and a writing process that will assist in anticipating audience reaction. This book's effective strategies have already helped thousands of people become better writers. This program works and it can work for you.

Product Details

ISBN-13:
9780324115987
Publisher:
Cengage Learning
Publication date:
05/01/2001
Edition description:
New Edition
Pages:
371
Product dimensions:
8.36(w) x 10.83(h) x 0.77(d)

Table of Contents

1. Facing Today's Communication Challenges, 2. Writing for Business Audiences, 3. Improving Writing Techniques, 4. Revising and Proofreading Business Messages, 5. Memorandums and E-Mail, 6. Routine Letters, 7. Negative Messages, 8. Letter and Memos That Persuade, 9. Goodwill and Special Messages, 10. Informal Reports, 11. Proposals and Formal Reports, 12. Oral Presentations, Meetings and Telephone Communication, 13. The Job Search, Resumes and Cover Letters, 14. Employment Interviewing and Follow-Up Messages, Appendices.

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