Writing for Business Audiences / Edition 1

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Overview

Writing skills have never been more important. Whether you're looking for a job, new in a job, or trying to get ahead quickly, the way you write says a lot about how far you will go. Writing for Business Audiences is filled with practical advice and sound instruction. In a convenient workbook format, you will learn everything you need to become a better writer including, essential grammar mechanics, up to date communication technology integrating e-mail, web research, online employment and electronic presentations, and a writing process that will assist in anticipating audience reaction. This book's effective strategies have already helped thousands of people become better writers. This program works and it can work for you.

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Product Details

  • ISBN-13: 9780324115987
  • Publisher: Cengage Learning
  • Publication date: 5/1/2001
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 371
  • Product dimensions: 8.36 (w) x 10.83 (h) x 0.77 (d)

Meet the Author

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

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Table of Contents

1. Facing Today's Communication Challenges, 2. Writing for Business Audiences, 3. Improving Writing Techniques, 4. Revising and Proofreading Business Messages, 5. Memorandums and E-Mail, 6. Routine Letters, 7. Negative Messages, 8. Letter and Memos That Persuade, 9. Goodwill and Special Messages, 10. Informal Reports, 11. Proposals and Formal Reports, 12. Oral Presentations, Meetings and Telephone Communication, 13. The Job Search, Resumes and Cover Letters, 14. Employment Interviewing and Follow-Up Messages, Appendices.

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