Writing for Business: Expert Solutions to Everyday Challenges [NOOK Book]

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Overview

Effective business writing rests on a foundation of basic principles. Master them, and you'll know how to handle the many different writing tasks that come your way. This book contains relevant information on how to: 1) Organize your document according to your readers' needs. 2) Employ a variety of strategies for jump-starting your writing assignments. 3) Apply editing and design principles to heighten the impact of your message.

The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real life examples to help you identify strengths and...
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More About This Book

Overview

Effective business writing rests on a foundation of basic principles. Master them, and you'll know how to handle the many different writing tasks that come your way. This book contains relevant information on how to: 1) Organize your document according to your readers' needs. 2) Employ a variety of strategies for jump-starting your writing assignments. 3) Apply editing and design principles to heighten the impact of your message.

The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.

Product Details

  • ISBN-13: 9781422163771
  • Publisher: Harvard Business Review Press
  • Publication date: 5/17/2007
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 83
  • Sales rank: 365,423
  • Series: Pocket Mentor Series
  • File size: 1 MB

Table of Contents


Mentor's Message: Reader-Focused Writing Gets Results     ix
Writing for Business: The Basics     1
Foundation Principles     3
Clarify your purpose     4
Take a reader-centered approach     5
State your key message clearly     6
Keep the message short and simple     7
Confirm your delivery strategy     8
Scope Your Project     13
Broad versus limited scope     14
Start-Up Strategies     17
Questioning     18
The traditional outline     19
The brainstorm outline     20
Freewriting     21
Organize Material According to Purpose     25
Order-of-importance method     26
Chronological method     26
Process and procedure methods     27
Spatial arrangement method     28
Compare and contrast method     29
Specific-to-general or general-to-specific method     30
Analytical method     31
Writing the First Draft     33
Begin where you feel most comfortable     34
Write in categories     35
Special considerations for a technical document     37
StructuringParagraphs     39
Limit the number of subjects in each paragraph     40
Create smooth transitions     40
Editing for Content     43
Put your message in focus     44
Review for clarity     45
Sequence your key message strategically     45
Answer your readers' question: "Why?"     46
Editing for Style     47
Design for visual impact     48
Match your tone to your audience     49
Check for conciseness     51
Adopt the active voice     52
Edit for accuracy     52
Drafting E-mail     55
Common problems     56
Start with the subject line     57
Only one topic per e-mail     57
Make the purpose of the message clear     59
Be concise and use attachments     59
Remember your audience     59
Keep formatting simple     60
Review your company's e-mail policy     60
Know when not to send an e-mail     60
Tips and Tools     63
Tools for Business Writing     65
Test Yourself     71
Answers to test questions     74
To Learn More      79
Sources for Business Writing     83
Notes     85

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