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From Barnes & NobleThe Barnes & Noble Review
Writing for electronic, interactive media is different. It's a craft that needs to be learned. Whether you're a professional writer, want to be one, or just want to communicate your own message more effectively, Timothy Garrand will help you learn it.
Now in its Third Edition, Garrand's Writing for Multimedia and the Web continues to stand apart from the pack. First, there's its breadth: everything from web copywriting to e-learning programs, videogame narratives to blogging.
Second, there's its huge set of case studies, ranging from T. Rowe Price's corporate web site to the Amped 3 snowboarding simulation. (Four new cases were added to this edition, but the ones they've replaced are still on CD-ROM.)
Along the way, Garrand covers interactive writing at every level, from planning projects to working on a production team, storyboarding to usability. There's even a full chapter of career guidance. Bill Camarda, from the October 2006 Read Only