This text covers the principles, techniques, and approaches of writing for a variety of formats for television, radio, and the Internet. This text includes a variety of formats, including interviews, sports, advertisement, and scripts, as well as news.
Robert L. Hilliard has been Dean of Graduate Studies and Dean of Continuing Education and taught, in addition to media writing, courses such as Media Programming, The Media and the Holocaust, Hate.com, Communication Law, and Pictures of Protest. He has served as Chief of the Public Broadcasting Branch of the Federal Communications Commission and Chair of the Federal Interagency Media Committee for the White House. A frequent lecturer on media and education on all continents, Dr. Hilliard is the author or co-author of more than thirty books, including several leading media texts. Among his recent books are HOLLYWOOD SPEAKS OUT: PICTURES THAT DARED TO PROTEST REAL WORLD ISSUES and, with co-author Michael Keith, THE BROADCAST CENTURY AND BEYOND: A HISTORY OF AMERICAN RADIO AND TELEVISION, DIRTY DISCOURSE: SEX AND INDECENCY IN BROADCASTING, and THE QUIETED VOICE: THE RISE AND DEMISE OF LOCALISM IN AMERICAN BROADCASTING. He is also a published novelist and produced playwright.
1. The Mass Media. 2. Basic Elements of Production. 3. Format and Style. 4. Commercials and Announcements. 5. News and Sports. 6. Features and Documentaries. 7. Interviews and Talk Programs. 8. Music, Variety, and Comedy. 9. Corporate, Educational, and Children's Programs. 10. The Play. 11. New Media. 12. Professional Opportunities. Glossary of Terms and Abbreviations. Selected Readings. Index.