Writing for the Internet: A Guide to Real Communication in Virtual Space
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Writing for the Internet: A Guide to Real Communication in Virtual Space

by Craig Baehr, Robert C. Schaller
     
 

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ISBN-10: 0313376948

ISBN-13: 9780313376948

Pub. Date: 11/30/2009

Publisher: ABC-CLIO, Incorporated

This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively.
• Extended examples apply theories and methods of Internet writing to real-world writing situations• An appendix offers tips for writing, interviewing, and blogging

Overview

This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively.
• Extended examples apply theories and methods of Internet writing to real-world writing situations• An appendix offers tips for writing, interviewing, and blogging

Product Details

ISBN-13:
9780313376948
Publisher:
ABC-CLIO, Incorporated
Publication date:
11/30/2009
Pages:
224
Product dimensions:
6.10(w) x 9.30(h) x 0.90(d)

Table of Contents

Preface vii

Section 1 Online Publishing 1

1 From Print to Electronic 3

2 New Media Theory 15

3 Convergence 33

Section 2 New Media News Writing 45

4 New Media News Writing 47

5 Media and Digital Literacy 71

6 Narrative Theory 81

Section 3 Internet Writing and Technologies 95

7 Web 2.0 Technologies 97

8 Chunking and Hyperlinking 111

9 Ownership and Copyright of Digital Content 125

Section 4 Visual and Interactive Rhetoric 137

10 Visual Structure and Information Design 139

11 Interactive Content 153

Section 5 Social Media 165

12 Blogging 167

13 Reading Online 181

14 Cognitive and Psychological Aspects of Online Writing 187

Appedix: Tips for Writing, Interviewing, and Blogging 199

Bibliography 209

Index 221

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