Writing for the Internet: A Guide to Real Communication in Virtual Space

by Craig Baehr, Robert C. Schaller Jr.

Overview

This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively.

Intended for students—and everyone else who writes for online media—Writing for the Internet: A Guide to Real Communication in Virtual Space is a landmark collection of grounded and practical applications about writing effectively and concisely. It covers just about everything one needs to know about a broad array of topics including online publishing, new media news writing, blogging, micro-blogging, Internet writing technologies, and social media/ownership. At the same time, it addresses theories, methods, and practices used by Internet writers and online jourbanalists from a wide range of backgrounds.

The book introduces students who will be writing online—and this includes all disciplines of every possible major—to the basic tenets of good online writing habits and principles. It will help bloggers hone their thoughts and express them in writing that works in real-time media. And it will help those who wish to take advantage of the extraordinary profit-making potential the Internet represents.

Product Details

ISBN-13:	9780313376948
Publisher:	Bloomsbury Academic
Publication date:	11/12/2009
Pages:	224
Product dimensions:	6.10(w) x 9.30(h) x 0.90(d)

About the Author

Craig Baehr, PhD, is associate professor of technical communication and rhetoric at Texas Tech University, Lubbock, TX.

Bob Schaller, PhD, is assistant professor in the Department of Global Communication and Contemporary Culture at Stephen F. Austin State University, Nacogdoches, TX, and has written more than 40 books, including Greenwood biographies on Kanye West, Al Gore, and Bill Gates.

Table of Contents

Preface vii

Section 1 Online Publishing 1

1 From Print to Electronic 3

2 New Media Theory 15

3 Convergence 33

Section 2 New Media News Writing 45

4 New Media News Writing 47

5 Media and Digital Literacy 71

6 Narrative Theory 81

Section 3 Internet Writing and Technologies 95

7 Web 2.0 Technologies 97

8 Chunking and Hyperlinking 111

9 Ownership and Copyright of Digital Content 125

Section 4 Visual and Interactive Rhetoric 137

10 Visual Structure and Information Design 139

11 Interactive Content 153

Section 5 Social Media 165

12 Blogging 167

13 Reading Online 181

14 Cognitive and Psychological Aspects of Online Writing 187

Appedix: Tips for Writing, Interviewing, and Blogging 199

Bibliography 209

Index 221

Editorial Reviews

. . . so timely and highly recommended. Spanning a wide range of relevant issues, this thoroughly 'user friendly' introduction and instruction guide ranges from online publishing to blogging and everything in-between. Identifying and addressing the factors that make for good, effective, professional quality writing in a cyberspace medium, Writing for the Internet is an ideal classroom textbook, self-instruction manual, and a solid reference work for personal, academic, and community library Writing/Publishing reference collections and supplemental reading lists.” —Midwest Book Review

“Writing for the Internet is a great resource for those interested in online communication and libraries serving mass communication students.” —ARBAonline

“For students and those writing for online newspapers, magazines, video and audio broadcasts, and other multiplatform areas, Baehr (technical communication and rhetoric, Texas Tech U.) and Schaller (global communication and contemporary culture, Stephen F. Austin State U.) detail how to write effectively and concisely online. In addition to the theories, methods, and practices used by internet writers and jourbanalists, they cover online publishing, new media news writing, blogging, micro-blogging, internet writing technologies, and social media/ownership. The visual aspects of web content design, copyright, digital literacy, and online reading are also explored.” —Reference & Research Book News

“A solid resource for those who teach, study, or practice writing for online media. Summing Up: Recommended. Lower-division undergraduates through faculty; general readers.” —Choice

From the Publisher