A clear and effective introduction to media writing
Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers.
MyCommunicationLab is an integral part of the Stovall program. MediaShare allows students to post speeches and share them with classmates and instructors. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material.
“What impresses me most is how the author relates to the subject matter, the instructor, and the student all at once. Written in a non-stilted style, it is easily understood, practical, and it gets results.”
James Glen Stovall is Edward J. Meeman Distinguished Professor of Journalism at the University of Tennessee. Before coming to Tennessee, he was a visiting professor of mass communication at Emory and Henry College in Emory, Virginia. From 1978 to 2003 he taught journalism at the University of Alabama. He received his Ph.D. from the University of Tennessee and is a former reporter and editor for several newspapers, including the Chicago Tribune. Stovall has more than five years of public relations experience. He is the author of a number of textbooks, including “Web Journalism: Practice and Promise of a New Medium” (2004), “Journalism: Who, What, When, Where, Why and How” (2005) and “Infographics: A Journalist’s Guide” (1997), all published by Allyn and Bacon. He is also the author of “Seeing Suffrage: The Washington Suffrage Parade of 1913, Its Pictures and Its Effect on the American Political Landscape,” (2013) published by the University of Tennessee Press. His website, www.jprof.com, contains a wide variety of material for teaching journalism. Stovall is also the author of the mystery novel, “Kill the Quarterback.”