Writing for the Web

Overview

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes links to special download material including ...
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Overview

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes links to special download material including reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file.
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Product Details

  • ISBN-13: 9781551808314
  • Publisher: Self-Counsel Press, Inc.
  • Publication date: 3/15/2009
  • Edition description: 4th Edition
  • Edition number: 4
  • Pages: 208
  • Sales rank: 1,369,233
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Crawford Kilian has been teaching and writing online since the 1980s. He has twice served as Writer in Electronic Residence for York University and is chair of the Media Technology Division of Capilano Community College, where he teaches students how to write for the web. Kilian is a regular freelance contributor to electronic media and the author of 20 books.

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