Writing for the World Wide Web / Edition 1

Writing for the World Wide Web / Edition 1

by Victor J. Vitanza
     
 

ISBN-10: 0205266932

ISBN-13: 9780205266937

Pub. Date: 12/28/1997

Publisher: Longman Publishing Group

Hundreds of thousands of websites are available. More and more people are learning to "post" their writing on the Web and Internet — some of it is well-written, while much of it is not. Internet communication and "netiquette" is increasingly more important in establishing a credible website. This book will address the proper writing technique for Internet

Overview

Hundreds of thousands of websites are available. More and more people are learning to "post" their writing on the Web and Internet — some of it is well-written, while much of it is not. Internet communication and "netiquette" is increasingly more important in establishing a credible website. This book will address the proper writing technique for Internet writing-with less theory than other books and more application! This comprehensive, flexible, and accessible Internet writing guide explores Internet communication with the aim that readers will become better writers in both print-based and electronic formats. As such, it teaches the basic "elements of style" for writing HTML and introduces readers to the fundamentals of constructing a web page. Anyone who writes (or wants to) for an electronic medium, especially the Internet and World Wide Web.

Product Details

ISBN-13:
9780205266937
Publisher:
Longman Publishing Group
Publication date:
12/28/1997
Pages:
236
Product dimensions:
5.99(w) x 9.03(h) x 0.73(d)

Table of Contents

Preface to Students (and Facilitators) vii(4)
Acknowledgments and Credits xi(2)
Introduction: Orality, Literacy, Electronic Discourse xiii
1 First Questions and Concerns
1(11)
What Is the World Wide Web (WWW, W3, the Web)?
2(2)
Why Should a Student of the Humanities Know About the WWW?
4(3)
What Should a Student Know?
7(1)
What Are the Languages of the WWW?
8(2)
What Are the Conventions of a Web Site or Home Page?
10(1)
How to Access Web Space to Begin Writing and Publishing
10(1)
References (Books and Web Sites)
11(1)
2 The Elements of Hyperstyle: A General Guide to Hypertext Markup Language (HTML)
12(38)
Preliminaries
13(1)
Hypertext Markup Language (HTML)
14(32)
Comments and Suggestions
46(2)
Web Site Resources
48(2)
3 The Elements of Hyperstyle: Page Conventions
50(16)
Words and Images (Content and Style, Substance and Glitz)
51(1)
Length and Width: The Problem of Scrolling
52(3)
Connections/Linkages (No Dead Pages!)
55(1)
Logo (Identity)
55(1)
Statement of Purpose (Why? and Who?)
56(2)
Table of Contents, Headings, and Subheadings
58(1)
Graphics and Photographs (Worth a Thousand Words)
59(1)
Disposition of Chunks of Prose and Images
60(1)
Disposition of Pages/Files
60(1)
Signature with Credits
61(1)
References (Books and Articles)
62(1)
Web Site Resources
63(3)
4 Constructing Web Pages: The Personal Home Page
66(19)
Page-to-Page (File to File) Construction
66(1)
The Personal Home Page: A Beginning
67(14)
Suggestions
81(1)
Fully Tagged Pages (Referred to in Chapter)
81(3)
References (Books and Articles)
84(1)
Web Site Resources (Home Pages)
84(1)
5 Constructing Web Pages: The Electronic Essay
85(39)
Page-to-Page (File to File) Construction (Continued)
86(1)
The First Page: The Electronic Essay and the Print Essay
87(17)
From First Page to Multiple Pages: The Electronic Essay and the Exploding Text
104(13)
Suggestions
117(1)
Fully Tagged Pages (Referred to in Chapter)
118(3)
References (Books and Articles)
121(1)
Web Site Resources
122(2)
6 Constructing Web Pages: Additional, Collaborative Genres
124(17)
The First Page
124(16)
Suggestions
140(1)
Web Site Resources
140(1)
7 Beyond the Single Page/File: Disposition of Pages (Directories/Files)
141(19)
Page-to-Page (File to File) Construction (Continued)
141(14)
Suggestions
155(1)
Fully Tagged Pages (Referred to in Chapter)
156(2)
References (Books) and Web Site Resources
158(2)
8 Publishing Your First Web Page: Elementary and Advanced Considerations of Placing Files in Directories
160(19)
Steps Toward Publishing Your First Web Page
160(1)
Getting Access to Web Space
161(1)
Elementary: Placing Files into a Server
162(5)
Advanced: Further Considerations and Elaborations
167(12)
9 Suggestions for Web Writing and for Assessing and Revising Drafts: A Checklist
179(12)
Preparatory Comments
180(1)
Study, Study, Study the World Wide Web!
181(10)
10 The Future is the Present: From HTML (Hypertext) to Multimedia
191(18)
Beyond the Basics
191(18)
Appendices 209(20)
A. Important Sources on the WWW for Students of the Humanities 209(5)
B. Scanning Images/Pictures and Using PhotoShop 214(3)
C. Using the (Re)Search Engines 217(4)
D. Citing Electronic Discourse 221(6)
E. Special Characters, Selected (HTML and ISO-Latin-1) 227(2)
Index 229

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