Writing for the World Wide Web / Edition 1

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Hundreds of thousands of websites are available. More and more people are learning to "post" their writing on the Web and Internet — some of it is well-written, while much of it is not. Internet communication and "netiquette" is increasingly more important in establishing a credible website. This book will address the proper writing technique for Internet writing-with less theory than other books and more application! This comprehensive, flexible, and accessible Internet writing guide explores Internet communication with the aim that readers will become better writers in both print-based and electronic formats. As such, it teaches the basic "elements of style" for writing HTML and introduces readers to the fundamentals of constructing a web page. Anyone who writes (or wants to) for an electronic medium, especially the Internet and World Wide Web.
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Editorial Reviews

A text which introduces specific skills needed to write for the WWW. The author demonstrates how writing for the Web requires an understanding of the differences between reading the screen and reading the printed page, and how certain writing techniques (such as a clipped, abbreviated style) are more effective on the Web. Seventeen chapters cover elements of Web page construction including hyperstyle, page conventions, personal home pages, electronic essays, assessing and revising, and publishing. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780205266937
  • Publisher: Longman Publishing Group
  • Publication date: 12/28/1997
  • Edition number: 1
  • Pages: 236
  • Product dimensions: 5.99 (w) x 9.03 (h) x 0.73 (d)

Table of Contents

Preface to Students (and Facilitators)
Acknowledgments and Credits
Introduction: Orality, Literacy, Electronic Discourse
1 First Questions and Concerns 1
2 The Elements of Hyperstyle: A General Guide to Hypertext Markup Language (HTML) 12
3 The Elements of Hyperstyle: Page Conventions 50
4 Constructing Web Pages: The Personal Home Page 66
5 Constructing Web Pages: The Electronic Essay 85
6 Constructing Web Pages: Additional, Collaborative Genres 124
7 Beyond the Single Page/File: Disposition of Pages (Directories/Files) 141
8 Publishing Your First Web Page: Elementary and Advanced Considerations of Placing Files in Directories 160
9 Suggestions for Web Writing and for Assessing and Revising Drafts: A Checklist 179
10 The Future is the Present: From HTML (Hypertext) to Multimedia 191
App. A Important Sources on the WWW for Students of the Humanities 209
App. B Scanning Images/Pictures and Using PhotoShop 214
App. C Using the (Re)Search Engines 217
App. D Citing Electronic Discourse 221
App. E Special Characters, Selected (HTML and ISO-Latin-1) 227
Index 229
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