Writing Great Web Site Content (Because Reading on a Screen Is Different than on Paper) [NOOK Book]

Overview

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

Create effective Web sites and content: Six utterly crucial points you must know before you ...

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Writing Great Web Site Content (Because Reading on a Screen Is Different than on Paper)

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Overview

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

Create effective Web sites and content: Six utterly crucial points you must know before you start!

Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills-and planning-that creates great sites. On the Web, good writing reflects how people use sites: They're viewers or users-not readers.

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Product Details

  • ISBN-13: 9780130389992
  • Publisher: Pearson Education
  • Publication date: 3/16/2010
  • Series: FT Press Delivers Elements
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 6
  • File size: 177 KB

Meet the Author

Natalie Canavor’s publications, articles, Web sites, and scripts have won international recognition. She successfully launched four monthly national magazines for business and professional audiences and directed all communications for New York State’s largest educational agency, where she supervised hundreds of publications and advised leaders on PR strategy. Her journalism credits include numerous features for The New York Times and Newsday. She consults for Adelphi University’s Long Island Center for Nonprofit Leadership. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for many leading business, technology, and educational publications and for publishers including Forbes, The Wall Street Journal, CMP Media LLC, Ziff-Davis Media, Interex, and United Technical Publications. She has managed projects and edited materials for IBM, Microsoft, HP, Intel, Cisco Systems, Computer Associates, Kodak, Merant, MOCA, and Qwest.

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