Writing High-Tech Copy That Sells

Writing High-Tech Copy That Sells

by Janice M. King
     
 

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A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for

Overview

A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.

Editorial Reviews

Booknews
A guide to writing promotional materials for high-tech products and services. Covers writing brochures, direct mail packages, press releases, and sales guides, using electronic media such as CD-ROM brochures and online advertising, and adapting materials for the international marketplace. Includes a copywriting checklist and a glossary. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471058465
Publisher:
Wiley
Publication date:
02/28/1995
Series:
Wiley Technical Communications Library Series , #7
Pages:
288
Product dimensions:
5.79(w) x 8.86(h) x 0.79(d)

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