Writing Music for Television and Radio Commercials: A Manual for Composers and Students / Edition 152

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $7.07
Usually ships in 1-2 business days
(Save 85%)
Other sellers (Hardcover)
  • All (6) from $7.07   
  • New (2) from $118.95   
  • Used (4) from $7.07   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: Glendale, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Seller since 2014

Feedback rating:


Condition: New
2003-09 Paperback New ~NEW~INCLUDES SEALED CD~SAME AS PICTURED~***Fast Delivery***Check out my other listings: BOOKS, CDS, DVDS, VIDEOS, GAMES***

Ships from: Glendale, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Sort by


Writing Music for Television and Radio Commercials provides a comprehensive overview of the process of composing and arranging commercials for these two very different media. The book addresses the tools of composition and arranging and sets forth a method for approaching each creative and business situation. Application of the material in the book is intended to help the novice composer achieve his or her goals. This text is a necessary tool for the music student interested in composing, arranging, and producing commercials, and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers. Special features include: · An audio CD containing jingles to illustrate examples in the book, · Interviews with professionals in the field · Illustrative musical examples · Information on major agencies and unions
Read More Show Less

Editorial Reviews

Film Score Monthly
Those interested in pursuing careers in this area of the music business will do well to review the final few chapters that traverse the areas of composing for radio, corporate videos, and the general business of advertising.
A welcome guide for anyone wishing to make their career in the competitive world of commercial composing. It covers pretty much everything that you need to know - from the expectations of advertising agencies to the compositional techniques employed...a must for anyone angling for that new cream cheese contract.
Read More Show Less

Product Details

  • ISBN-13: 9780810847224
  • Publisher: The Scarecrow Press, Inc.
  • Publication date: 8/15/2003
  • Edition description: BOOK & CD
  • Edition number: 152
  • Pages: 152
  • Product dimensions: 8.48 (w) x 11.03 (h) x 0.43 (d)

Meet the Author

Michael Zager is an award winning composer, arranger, and producer of music for records, television, radio, films, and the concert stage. He has written and arranged over 400 radio and TV commercials and is the recipient of a Clio award for his work. He is Dorothy F. Schmidt Eminent Scholar in the Performing Arts and Professor of Music at Florida Atlantic University.
Read More Show Less

Table of Contents

1 Advertising Agency and Process Structure 1
2 Composing for Television and Radio Commercials vs. Composing for Films 13
3 Musical Skills (How to Approach Composition for Commercials) 17
4 Analyzing Commercials (From a Musical Point of View) 37
5 Underscoring (Compositional Techniques) 43
6 Arranging and Orchestration Concepts (Including Sound Effects and Sound Design) 57
7 Jingle Writing 93
8 Composing for Radio Commercials 107
9 Corporate Videos and Infomercials (Long-Form Commercials) 111
10 The Business of Commercials 117
Conclusion 131
Index 133
About the Author 137
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)