Writing Music for Television and Radio Commercials: A Manual for Composers and Students / Edition 152

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Overview

Writing Music for Television and Radio Commercials provides a comprehensive overview of the process of composing and arranging commercials for these two very different media. The book addresses the tools of composition and arranging and sets forth a method for approaching each creative and business situation. Application of the material in the book is intended to help the novice composer achieve his or her goals. This text is a necessary tool for the music student interested in composing, arranging, and producing commercials, and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers. Special features include: · An audio CD containing jingles to illustrate examples in the book, · Interviews with professionals in the field · Illustrative musical examples · Information on major agencies and unions
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Editorial Reviews

Film Score Monthly
Those interested in pursuing careers in this area of the music business will do well to review the final few chapters that traverse the areas of composing for radio, corporate videos, and the general business of advertising.
Muso
A welcome guide for anyone wishing to make their career in the competitive world of commercial composing. It covers pretty much everything that you need to know - from the expectations of advertising agencies to the compositional techniques employed...a must for anyone angling for that new cream cheese contract.
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Product Details

  • ISBN-13: 9780810847224
  • Publisher: The Scarecrow Press, Inc.
  • Publication date: 8/15/2003
  • Edition description: BOOK & CD
  • Edition number: 152
  • Pages: 152
  • Product dimensions: 8.48 (w) x 11.03 (h) x 0.43 (d)

Meet the Author

Michael Zager is an award winning composer, arranger, and producer of music for records, television, radio, films, and the concert stage. He has written and arranged over 400 radio and TV commercials and is the recipient of a Clio award for his work. He is Dorothy F. Schmidt Eminent Scholar in the Performing Arts and Professor of Music at Florida Atlantic University.
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Table of Contents

Preface
Acknowledgments
Introduction
1 Advertising Agency and Process Structure 1
2 Composing for Television and Radio Commercials vs. Composing for Films 13
3 Musical Skills (How to Approach Composition for Commercials) 17
4 Analyzing Commercials (From a Musical Point of View) 37
5 Underscoring (Compositional Techniques) 43
6 Arranging and Orchestration Concepts (Including Sound Effects and Sound Design) 57
7 Jingle Writing 93
8 Composing for Radio Commercials 107
9 Corporate Videos and Infomercials (Long-Form Commercials) 111
10 The Business of Commercials 117
Conclusion 131
Index 133
About the Author 137
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