Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

by Michael Zager
     
 

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This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet… See more details below

Overview

This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Editorial Reviews

Film Score Monthly
Those interested in pursuing careers in this area of the music business will do well to review the final few chapters that traverse the areas of composing for radio, corporate videos, and the general business of advertising.
Midwest Book Review
Composers and students and collections catering to them will love Writing Music for Television and Radio Commercials (And More), a detailed manual appearing in its second edition to describe the process of composing and arranging commercials for two different media, TV and radio.
Muso
A welcome guide for anyone wishing to make their career in the competitive world of commercial composing. It covers pretty much everything that you need to know—from the expectations of advertising agencies to the compositional techniques employed...a must for anyone angling for that new cream cheese contract.

Product Details

ISBN-13:
9780810862197
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
07/17/2008
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
272
File size:
1 MB

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