Writing PR: A Multimedia Approach / Edition 1

Writing PR: A Multimedia Approach / Edition 1

by Meta G. Carstarphen, Richard A. Wells
     
 

ISBN-10: 0801333377

ISBN-13: 9780801333378

Pub. Date: 11/05/2003

Publisher: Pearson

Readers who use Writing PR: A Multimedia Approach will gain confidence in their ability to write and design across media platforms - an increasingly necessary skill - through carefully-laid repetition of key ideas, step-by-step guidance, tip boxes, and realistic examples ranging from student portfolios to top professionals' files.

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Overview

Readers who use Writing PR: A Multimedia Approach will gain confidence in their ability to write and design across media platforms - an increasingly necessary skill - through carefully-laid repetition of key ideas, step-by-step guidance, tip boxes, and realistic examples ranging from student portfolios to top professionals' files.

Product Details

ISBN-13:
9780801333378
Publisher:
Pearson
Publication date:
11/05/2003
Edition description:
New Edition
Pages:
416
Product dimensions:
7.00(w) x 9.10(h) x 0.90(d)

Table of Contents

I. FRAMEWORKS FOR PUBLIC RELATIONS WRITING.

1. Public Relations: Professional Outlooks and Historical Outlooks.

2. Public Relations and the Writing Process.

3. Backgrounders.

4. News Releases: The Most Important Writing Tools.

5. Media Lists: Targeting News for Results.

6. Media Relations: Ethical Standards and Considerations.

II. GRAPHICS AND THE MERGER OF WORD AND IMAGE.

7. Technology and PR Writing.

8. Defining Visual Style.

9. Processing the Page: Design Stages.

10. Features, Magazines, and Trade Publications.

11. Brochures, Newsletters, and Direct Marketing.

III. EXPANDING PUBLIC RELATIONS WRITING THROUGH TECHNOLOGY.

12. Public Speaking and Presentations.

13. Advertising PR: Creating Print Public Service Announcements.

14. Streaming Media and Broadcast Models: Writing for Radio and TV Contexts.

IV. WRITING AND STRATEGIC PUBLIC RELATIONS MANAGEMENT.

15. Planning the Special Event.

16. Style and Structure: Decoding Grammar, Usage, and Stylebooks.

17. Crisis Public Relations: Preparing and Writing for the Unexpected.

Appendix.

Glossary.

Bibliography.

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