Writing Proposals (Part of the Allyn & Bacon Series in Technical Communication)

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Overview

Writing Proposals offers a comprehensive approach to proposal development which is often not found in other books on the subject.

Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on ...

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Overview

Writing Proposals offers a comprehensive approach to proposal development which is often not found in other books on the subject.

Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on creating budgets. The book uses two case studies to illustrate the proposal writing process. Appearing in every chapter, these case studies show readers how people invent, compose, revise, and edit proposals.

For those seeking a comprehensive guide to writing proposals.

Product Details

  • ISBN-13: 9780205326891
  • Publisher: Longman
  • Publication date: 7/28/2001
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 288
  • Series: Technical Communication Series
  • Product dimensions: 7.12 (w) x 9.18 (h) x 0.56 (d)

Table of Contents

Preface
Ch. 1 Introduction to Proposals 1
Ch. 2 Identifying Problems and Opportunities 10
Ch. 3 Purpose, Readers, Context 32
Ch. 4 Describing the Current Situation 55
Ch. 5 Developing a Plan 76
Ch. 6 Describing Qualifications 98
Ch. 7 Introductions, Costs, and Benefits 117
Ch. 8 Developing Budgets 142
Ch. 9 Writing With Style 161
Ch. 10 Designing Proposals 185
Ch. 11 Using Graphics 208
Ch. 12 Putting the Proposal Together 226
References 265
Index 267

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