Writing Right for Today's Mass Media: A Textbook and Workbook with Language Exercises / Edition 1 by Paul Adams | 9780830414567 | Paperback | Barnes & Noble
Writing Right for Today's Mass Media: A Textbook and Workbook with Language Exercises / Edition 1

Writing Right for Today's Mass Media: A Textbook and Workbook with Language Exercises / Edition 1

by Paul Adams
     
 

ISBN-10: 0830414568

ISBN-13: 9780830414567

Pub. Date: 01/01/1998

Publisher: Cengage Learning

This unique writing text and workbook format furniahes everything a student needs while learning to write for the mass media. Built around the concept that mass media writing can be enjoyable and rewarding, part one covers writing news stories for both print and broadcast, as well as persuasive writing, advertising, and public realtions. More than one hundred

Overview

This unique writing text and workbook format furniahes everything a student needs while learning to write for the mass media. Built around the concept that mass media writing can be enjoyable and rewarding, part one covers writing news stories for both print and broadcast, as well as persuasive writing, advertising, and public realtions. More than one hundred individual assignments are provided in these areas. Part two gives students practice and confidence in their writing and language skills. Numerous pages of language drills and exercises cover key areas such as: vivid verbs, homophones, concrete words, misplaced modifiers, gobbledygook, sexism, numbers, agreement, active voice, and more.

Product Details

ISBN-13:
9780830414567
Publisher:
Cengage Learning
Publication date:
01/01/1998
Series:
Mass Communication Series
Pages:
464
Product dimensions:
8.50(w) x 10.90(h) x 1.00(d)

Table of Contents

PART ONE: WRITING FOR MEDIA AUDIENCES. 1. The Writer. 2. The Mass Media. 3. The Audience. 4. News Values. 5. Story Organization. 6. Writing Direct Leads. 7. Writing Delayed Leads. 8. THe Story Body. 9. Sources. 10. Attribution. 11. Quotations. 12. Complex Stories. 13. Revising Stories. 14. Interviewing. 15. Organizing for the News. 16. Tools of Reporting. 17. Feature Writing. 18. Covering Meetings and Speeches. 19. Persuasive Writing. 20. Writing for Broadcast. 21 Writing for Advertising. 22. Writing for Public Relations. 23. Law and Ethics. PART TWO: BUILDING WRITING SKILLS. 24. Writing Concisely. 25. Writing with Precision. 26. Writing Powerfully. 27. Writing Smoothly. 28. Writing Clearly. 29. Writing with Color and Imagery. 30. Writing Conversationally. 31. Writing Objectively. 32. Writing and Unity. 33. Writing by Numbers. 34. Writing Correctly.

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