Writing Right for Today's Mass Media: A Textbook and Workbook with Language Exercises / Edition 1

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This unique writing text and workbook format furniahes everything a student needs while learning to write for the mass media. Built around the concept that mass media writing can be enjoyable and rewarding, part one covers writing news stories for both print and broadcast, as well as persuasive writing, advertising, and public realtions. More than one hundred individual assignments are provided in these areas. Part two gives students practice and confidence in their writing and language skills. Numerous pages of language drills and exercises cover key areas such as: vivid verbs, homophones, concrete words, misplaced modifiers, gobbledygook, sexism, numbers, agreement, active voice, and more.

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Product Details

  • ISBN-13: 9780830414567
  • Publisher: Cengage Learning
  • Publication date: 1/1/1998
  • Series: Mass Communication Series
  • Edition number: 1
  • Pages: 464
  • Product dimensions: 8.50 (w) x 10.90 (h) x 1.00 (d)

Meet the Author

Paul Adams is a Senior Lecturer in the Department of Social and Policy Studies in Education at the College of Education, Massey University. His research interests lie in policy studies, and he teaches professional studies papers in pre-service teacher education and in the BA, Bed and Med programmes. He is the co-editor (with Dr Roger Openshaw) of the education text Education and Society y in Aotearoa New Zealand: An Introduction to the Social and Political Contexts of Education (2000); co-editor (with Dr Heather Ryan) of Learning to Reading in Aotearoa New Zealand: A Collaboration between Early Childhood Teachers, Families and Schools (2002); and co-author (with Judy Hamer) of The New Zealand Early Childhood Literacy Handbook (2003). His qualifications are in the areas of sociology, special education, educational psychology and music.

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Table of Contents

PART ONE: WRITING FOR MEDIA AUDIENCES. 1. The Writer. 2. The Mass Media. 3. The Audience. 4. News Values. 5. Story Organization. 6. Writing Direct Leads. 7. Writing Delayed Leads. 8. THe Story Body. 9. Sources. 10. Attribution. 11. Quotations. 12. Complex Stories. 13. Revising Stories. 14. Interviewing. 15. Organizing for the News. 16. Tools of Reporting. 17. Feature Writing. 18. Covering Meetings and Speeches. 19. Persuasive Writing. 20. Writing for Broadcast. 21 Writing for Advertising. 22. Writing for Public Relations. 23. Law and Ethics. PART TWO: BUILDING WRITING SKILLS. 24. Writing Concisely. 25. Writing with Precision. 26. Writing Powerfully. 27. Writing Smoothly. 28. Writing Clearly. 29. Writing with Color and Imagery. 30. Writing Conversationally. 31. Writing Objectively. 32. Writing and Unity. 33. Writing by Numbers. 34. Writing Correctly.

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