Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media

Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media

by John Foster
     
 

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This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations includes guidance on: 

-- developing and policing a house style 
--

See more details below

Overview

This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations includes guidance on: 

-- developing and policing a house style 
-- avoiding clichés and jargon 
-- ensuring readability 
-- writing press releases 
-- using social media
-- public speaking and speech writing 
-- proof correction marks 
-- the legal issues facing writers 

Informed by British expertise and practice, this new edition also includes information on developing your web presence, online newsletters, blogs and websites, setting up an online media center, and writing for social media.

Editorial Reviews

From the Publisher

"[A] practical-minded guide to effective communication for PR students, professionals, and anyone else who needs to represent themselves or their business. …Writing Skills for Public Relations is an absolute 'must-have' not only for those in the PR field, but also for any small business owner responsible for getting the word out on their enterprise - especially in the modern age when social media has become an inexpensive and invaluable publicity tool." --Midwest Book Review, The Library Bookwatch, The Writing/Publishing Shelf

"Any student of public relations needs this specific reference." --Midwest Book Review, The Bookwatch: The Writing/Publishing Shelf 

Praise for the previous edition: 

"John Foster's book is a 'how to' guide that gives solid grounding in the writing requirements of the PR business. It covers a lot of ground on a complex but rewarding subject." --Writing Magazine

"This book addresses the pitfalls that wind up editors, clients and PR managers alike." --PRWeek

Product Details

ISBN-13:
9780749465438
Publisher:
Kogan Page, Ltd.
Publication date:
11/28/2012
Series:
PR in Practice Series
Edition description:
Fifth Edition
Pages:
280
Product dimensions:
6.20(w) x 9.20(h) x 0.70(d)

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