Writing the Modern City: Literature, Architecture, Modernity by Sarah Edwards, NOOK Book (eBook) | Barnes & Noble
Writing the Modern City: Literature, Architecture, Modernity

Writing the Modern City: Literature, Architecture, Modernity

by Sarah Edwards
     
 

View All Available Formats & Editions

03/21/2016
Expanding on the ideas explored in his 2013 bestseller, Contagious, Berger offers an engaging guide to the concept of social influence. He examines how opposing categories of socially motivated behavior—imitation and differentiation—combine to create complex cultural patterns. He shows, for example, the imperceptible communal nudges behind

Overview

03/21/2016
Expanding on the ideas explored in his 2013 bestseller, Contagious, Berger offers an engaging guide to the concept of social influence. He examines how opposing categories of socially motivated behavior—imitation and differentiation—combine to create complex cultural patterns. He shows, for example, the imperceptible communal nudges behind baby-naming trends, racial achievement gaps, and group decision-making at work. Though Berger teaches marketing, his book appeals to readers beyond the M.B.A.s. Ultimately, the focus is on applied psychology. “We like things that are moderately similar,” he says, “blending the allure of novelty with the comfort of the familiar.” Some of his points are familiar from Psychology 101: familiarity increases attraction, stereotypes are shortcuts used to process new information. But unlike the writing in the average psych textbook, Berger’s prose is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. He can be repetitive, and his stylistic brevity becomes distracting: sentence fragments are overused. Still, it makes for good retention. Social influence is an intricate subject, but Berger simplifies without patronizing. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action. (June)

Editorial Reviews

From the Publisher
This is an ideal foundation text, and one that operates too as a springboard in its breadth as well as its finely detailed analyses. - Review 31

Product Details

ISBN-13:
9781136515569
Publisher:
Taylor & Francis
Publication date:
03/12/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
7 MB

Meet the Author

Sarah Edwards lectures in English Studies at the University of Strathclyde, Glasgow, UK. Her publications include articles in Women’s Writing, Journal of Gender Studies, Life Writing, Journal of Popular Culture, Adaptation and Review of English Studies. She is currently completing a monograph, The Edwardians Since 1910, and is the leader of an ESRC seminar series, Nostalgia in the 21st Century (2010–11).

Jonathan Charley is Director of Cultural Studies in the Department of Architecture at the University of Strathclyde, Glasgow, UK. He studied architecture in London and Moscow and works mainly on the political and social history of buildings and cities.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >