Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

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by Richard C. Freed, Shervin Freed, Joseph D. Romano
     
 

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"Forces you to think strategically about the proposal itself before jumping in and starting to write (or worst still,resorting to the paste pot!). Should be part of every new consultant's training (and retraining of a few oldsters as well). "

"Combines psychological with logical aspects to defuse objections and answer questions before they arise. could help you

Overview

"Forces you to think strategically about the proposal itself before jumping in and starting to write (or worst still,resorting to the paste pot!). Should be part of every new consultant's training (and retraining of a few oldsters as well). "

"Combines psychological with logical aspects to defuse objections and answer questions before they arise. could help you to double your acceptance rate. "

". . . certainly the most thorough treatment of the subject that we've seen. " - Jim Kennedy,Publisher,Consultants News

"Writing Winning Business Proposals deserves the attention not only of all who write proposals but also all who teach business/technical/professional writing. Certainly the best treatment of audience analysis that we have,and hands down the best treatment of proposal writing on the market. This book is required reading for teachers,writers,and executives. " - Charlotte Thralls,Professor of Rhetoric,Iowa State University

Editorial Reviews

Library Journal
The authors, who work with A.T. Kearney and KPMG Peat Marwick, offer their particular method of training consultants to write proposals. They clearly distinguish proposals from internal reports: proposals don't have an answer but seek to sell a service to find an answer. The strengths of this title are its practicality, logical development, and detail. It points out trouble spots such as clients who don't know what they want or organizations with conflicting goals. It offers specific language for specific kinds of proposals, e.g., identify and compare for a market survey; develop and recommend for a planning project. The features that make it useful for teaching in a corporate or academic setting include reviews and summaries, checklists and worksheets, and a real-world case study. Unfortunately, like similar works, it invents its own jargon (hot buttons, PIP, SI) and takes swipes at English teachers. It is more thorough and realistic than many similar titles, however, and may be of interest to business collections and technical writing programs.Nancy Shires, East Carolina Univ., Greenville, N.C.

Product Details

ISBN-13:
9780070219250
Publisher:
McGraw-Hill Companies, The
Publication date:
01/01/1995
Edition description:
Older Edition
Pages:
267
Product dimensions:
6.00(w) x 8.97(h) x 0.77(d)

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Writing Winning Business Proposals 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago