Wrong Turn on the Information Superhighway: Education and the Commercialization of the Internet / Edition 1 by Bettina Fabos | 9780807744741 | Paperback | Barnes & Noble
Wrong Turn on the Information Superhighway: Education and the Commercialization of the Internet / Edition 1

Wrong Turn on the Information Superhighway: Education and the Commercialization of the Internet / Edition 1

by Bettina Fabos
     
 

ISBN-10: 0807744743

ISBN-13: 9780807744741

Pub. Date: 04/19/2004

Publisher: Teachers College Press

Are students using the "information" superhighway or are they really on the "commercial" highway? This book offers a rare counterpoint to the generally rosy view of the web, showing how students are contaminated by a hyper-commercialized electronic environment and offering recommendations for taking back the internet for our schools.

Overview

Are students using the "information" superhighway or are they really on the "commercial" highway? This book offers a rare counterpoint to the generally rosy view of the web, showing how students are contaminated by a hyper-commercialized electronic environment and offering recommendations for taking back the internet for our schools.

Product Details

ISBN-13:
9780807744741
Publisher:
Teachers College Press
Publication date:
04/19/2004
Edition description:
New Edition
Pages:
208
Product dimensions:
6.12(w) x 9.00(h) x 0.52(d)

Table of Contents

Forewordix
Acknowledgmentsxv
Introductionxvii
Part IHistory and Context
1.Giddy Prophesies and Commercial Ventures: The History of Educational Media3
Technology, Yes, but What About Content?4
Film in the Classroom5
Radio in the Classroom8
Television in the Classroom18
History Lessons for the Internet27
2.Wiring America's Schools30
A Hairpin Turn on the Information Superhighway: 1993-199533
The Educational "Challenge": 1995-199839
Internet in the Schools: The Corporate Connection43
Celebrating Internet Education in Television Ads46
Why the Corporate Interest in Internet Education?53
3.Commercial Internet Strategies Make Inroads in Schools58
Sticky Portals and Banner Ads61
The Marketing Is the Message64
Educational Portals as Branding Opportunities67
For Better or for Worse?: Education with Commercial Search Engines69
Part IIA Commercial Highway in Every Classroom
4.Educators and Librarians Address the Commercialized Web79
Solutions to the Commercial Clutter82
The Call for Subject Gateways84
Power Searching87
Webpage-Evaluation Skills88
Critical Literacy and the Web95
5.A View from the Inside99
Welcome to Walnutville100
Teachers: In Search Engines We Trust101
Students: Search and (Not) Find120
6.Visions of a Better Internet137
Steps to Take139
The Quiet Revolution157
Appendices161
References165
Index174
About the Author186

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