Xml / Edition 1

Xml / Edition 1

by Hank Simon

ISBN-10: 0071371885

ISBN-13: 9780071371889

Pub. Date: 03/12/2001

Publisher: McGraw-Hill Companies, The

"Big Picture" insights into one of the hottest,most promising eCommerce technologies If your company uses massive amounts of data from different sources,XML could be the Holy Grail. Using today's conventional programs and processes,data may have to be translated and reformatted more than five times during data exchange and eCommerce. XML has the potential to speed


"Big Picture" insights into one of the hottest,most promising eCommerce technologies If your company uses massive amounts of data from different sources,XML could be the Holy Grail. Using today's conventional programs and processes,data may have to be translated and reformatted more than five times during data exchange and eCommerce. XML has the potential to speed up ebusiness applications and integration efforts,enabling the definition,transmission,validation,and interpretation of data. In XML: eCommerce Solutions for Business & IT Managers,author Solomon Simon helps you:
* Learn what XML is and where it came from
* Explore the advantages of using XML to solve business integration issues
* Apply proven strategic planning models to determining when,and how best to implement XML
*Understand the risks as well as the benefits associated with XML as a business enterprise solution,as well as common organizational obstacles to XML implementation

Master the very latest e-commerce solutions

XML is one of the most promising emerging technologies to hit the marketplace. XML­­Extensible Mark-Up Language­­has the potential to speed up the development of e-business integration and application efforts. Indeed,the language is so exciting that corporate support for XML is unprecedented and includes such heavyweights as IBM,Microsoft,Adobe,and Sun Microsystems. These major corporations are rapidly developing applications to leverage XML capabilities for data interoperability.

In this volume of the Emerging Business Technology Series,Solomon H. Simon presents a practical business overview of XML. This excellent "no-code" guide to XML explainsclearly what XML is,where it came from,and how it can revolutionize the e-business world. Here,in accessible,reader-friendly language,Simon discusses the advantages and challenges of using XML to solve your own business integration issues.

"Hank Simon carefully explains the technical subtleties of XML in a clear business context,providing a valuable resource for IT specialists and business managers alike. Read on; I'm confident you'll get the synthesis of technical and business viewpoints that is so important for all of us to have these days. "
­­From the foreword by Justin Kestelyn,Editor-in-Chief,Intelligent Enterprise

"Dr. Simon presents a bold,imperative business case for the potential of eXtensible Markup Language (XML).   He presents a compelling case for the modern business manager to use XML in e-business to save and earn billions of dollars for their companies. "
­­Jack D. Davidson,MBA,Information Technology Architect

"Don't read this book and expect to learn 'How' to code with XML,but read it to find out  'Why' your corporation should already be using XML. . . ' A great read which demonstrates a comprehensive understanding of the next logical step in the evolution of Web technology. "
­­R. Anne Hendrick,Specialist,Information Technology

"Solomon H. Simon has created a nontechnical introduction to the advantages of XML for managers and executives. Dr. Simon explains how executives can use this knowledge to make intelligent decisions about applying XML to effectively leverage the benefits of this new technology in their business. "
­­Max Tunnicliff,Senior Specialist,Lockheed Martin

"Finally,a book that answers the question,'What's XML good for?' Simon's book tells businesses why they need XML and provides a solid foundation for successful deployment. "
­­Mark Beckwith,President,Intrig (intrig.com)

Product Details

McGraw-Hill Companies, The
Publication date:
Emerging Business Technology Series
Product dimensions:
7.50(w) x 9.25(h) x 0.60(d)

Table of Contents

Chapter 1Executive Summary1
What Is a Markup Language?4
Rationale for XML4
Contrasts--XML, SGML, HTML5
XML Does Not Replace SGML or HTML7
Key XML Technologies10
Corporate Support for XML13
Why Managers Are Interested in XML13
Some of the Risks of XML14
DTD Repositories and Standards15
Exploiting XML16
Leveraging XML DTDs19
Peer-to-Peer Processing20
Chapter 2XML Schemas and DTDs23
What Is a Schema?23
What Is a Namespace?27
Differences between Schemas and DTDs28
Why Use Schemas?29
Guidelines and Best Practices31
Transforming Schema Meta-Data33
Why Use DTDs?35
What Is the Function of a DTD?35
Defining Rules36
Defining Meta-Data36
DTD Standards Debate40
Chapter 3XML Documents42
Reasons for Building XML Documents44
XML Document Design--Deciphered, Delineated, and Demystified46
The Simplicity of Modular Design47
Data vs. Documents49
Customer Example50
Dual Functions51
Hierarchical Structure52
Made for Man and Machine53
How Does XML Provide More Meaningful Markup?55
XML Structure and Grammar57
XML Document Size59
Saving Some Work61
XML Tools61
XML Trees62
Chapter 4XML Style Sheets [XSLs] and Transformations [XSLTs]63
Formatting Capability64
Repurposing XML Documents65
XSLT Foundations69
Chapter 5XML Linking Language [XLink]76
XLink Linking Classifications77
Simple Links78
Extended Links78
XML Infoset81
Implementing XLink: Speculation81
Content Is King83
Implementing the XML Linking Language85
Chapter 6XML Applications87
General Trends87
General Markup Language Applications92
XML Browsers103
XML and HTML Data Contrasts104
Chapter 7XML for Databases and EDI108
Storing XML in Databases109
Document Decomposition110
Exchanging XML Data114
Data Transfer Format114
Using Legacy Data114
Data Warehouse115
Data, Information, Knowledge119
Data Mining120
XML/EDI Foundation123
XML/EDI Models124
Advantages of the XML/EDI Approach125
XML/EDI Document Management126
Intelligent Agents126
XML/EDI Connects to EDI127
XML Document Design Architecture130
Chapter 8B2B Exchange132
Strategic Advantages of E-Business133
The Makings of a Successful B2B Implementation135
Advertising Impact139
Benefits of B2B E-Commerce139
B2B Defined140
Three Models141
The Payoff141
B2B Design Requirements141
Developing the XML Documents142
Processing XML142
Storing the XML Data143
Protect XML Documents from Manual Modifications144
B2B E-Commerce Examples144
The Alliance145
Antitrust Red Flags145
Linking Rivals147
How Can I Benefit?148
B2B Opportunities150
Chapter 9XML Strategic Plan153
Customer Focused Strategy153
Leveraging XML Features155
Creating Customer Satisfaction155
Extending New Opportunities156
Discovering Viable Core Competencies156
Customer-Motivated Creativity157
Value-Added Response158
The Business Model158
Anticipating Change160
Migration to New Services160
The Plan162
XML Vocabulary Development166
E-Business Decisions167
Outline of an Example XML Document Implementation Plan168
Chapter 10Concerns, Myths, and Hype172
Move Quickly172
Educate the Executives173
Avoid the Wait-and-See Approach173
Best Foot Forward174
Changing Standards174
Security Concerns174
Legal Issues175
Financial Planning175
Adequate Infrastructure176
Interoperability Concerns176
Transforming HTML177
Unstable DTD Standards178
Even One Can Make a Difference178
Sloppy HTML Coders179
Industry Standards179
International Trade Agreements181
Semantic Web182
Start Over?183
Fighting Apathy and Ignorance183
Summary of XML Standards Issues184
Chapter 11Summary of Industry XML Projects187
Insurance Firms197
News Media198
Microsoft.NET Changes for Applications204
The Risks of .NET204
Simple Object Access Protocol (SOAP)205
Chapter 12The Outlook for XML207
Universal Data Format207
XML-Based Data Warehouses208
Semantic Web208
Corporate Backing: IBM, Oracle, Microsoft209
Forecast for the Next Decade210
Faster Connections210
B2B E-Business210
International Trade210
Peer-to-Peer Computing211
Wireless Internet211
Ubiquitous Web Servers212
Emerging Specifications212
Semantic Web: Machine-Understandable Information215
Chapter 13Summary and Conclusion219
How to Apply XML220
Planning an XML Implementation221
Leveraging Collaboration222
Business Potential222
Polylingual Potential223
Information Reuse223
Moving to XML224
Omnimorphic Possibilities229
AppendixWC3 Addresses233

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