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Blair Hardman brings competent and generally pleasant-if not particularly animated or memorable-delivery to this practical collection of tips and tricks. The content itself-divided into 50 minichapters-proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics and The Tipping Point form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation. A Free Press hardcover(Reviews, Apr. 14). (Feb.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.