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Yes We Did! An Inside Look at How Social Media Built the Obama Brand (Voices That Matter Series)
     

Yes We Did! An Inside Look at How Social Media Built the Obama Brand (Voices That Matter Series)

by Rahaf Harfoush
 

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ISBN-10: 0321631536

ISBN-13: 2900321631533

Pub. Date: 06/05/2009

Publisher: New Riders

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters

Overview

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies–email, blogs, social networks, Twitter, and SMS messaging–empowered a formidable online community to help elect the world’s first “digital” President.

Product Details

ISBN-13:
2900321631533
Publisher:
New Riders
Publication date:
06/05/2009
Series:
Voices That Matter Series
Edition description:
New Edition
Pages:
200

Table of Contents

Foreword by Don Tapscott Introduction- YouTube Epiphany
Part 1: The Underdog: The Rise of a Movement Chapter 1 Introducing the Jr. Senator: The Birth of a New Community Chapter 2 Up against the Clintons: Rewriting the Rules Chapter 3 The Road to Denver: Navigating Controversy
Part 2: The Candidate: Creating a Compelling Vision Chapter 4 The Birth of a Global Brand: Designing Hope Chapter 5 Understanding the Past: The History of Online Campaigning Chapter 6 MyBO: Keep It Local, Keep It Real Chapter 7 Neighbor to Neighbor: The Talks That Matter Chapter 8 Email: A Message Written Just for You Chapter 9 Text Messaging and Mobile: C U @ The Rally Chapter 10 The Blog: The Center of the Obamaverse Chapter 11 Social Networks: Obama Everywhere Chapter 12 Video: Up Close & Personal Chapter 13 Analytics & Online Ads: Driving and Measuring Traffic
Part 3: The President: A New Beginning Chapter 14 The New Face of Government - The Digital Administration

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