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Yes We Did! An inside look at how social media built the Obama brand
     

Yes We Did! An inside look at how social media built the Obama brand

by Rahaf Harfoush
 

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign

Overview

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

Product Details

ISBN-13:
9780321648693
Publisher:
Pearson Education
Publication date:
05/20/2009
Series:
Voices That Matter
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
216
File size:
3 MB

Meet the Author

Rahaf Harfoush is a New Media Strategist who has a deep passion for exploring how technology is affecting the way we communicate, work and play. Rahaf specializes in helping organizations align their Social Media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders. She was the Research Coordinator for Don Tapscott's bestselling Wikinomics: How Mass Collaboration Changes Everything, and a contributor to Grown Up Digital: How the Net Generation is Changing Your World. Rahaf blogs at TheFoush.com.

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