You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall

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An eye-opening exploration of the intriguing and often counter-intuitive science of human navigation and experience of place.

In the age of GPS and iPhones, human beings it would seem have mastered the art of direction, but does the need for these devices signal something else—that as a species we are actually hopelessly lost. In fact we've filled our world with signs and arrows. We still get lost in the mall, or a maze of cubicles. What does this ...

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You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall

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An eye-opening exploration of the intriguing and often counter-intuitive science of human navigation and experience of place.

In the age of GPS and iPhones, human beings it would seem have mastered the art of direction, but does the need for these devices signal something else—that as a species we are actually hopelessly lost. In fact we've filled our world with signs and arrows. We still get lost in the mall, or a maze of cubicles. What does this say about us? Drawing on his exhaustive research, Professor Collin Ellard illuminates how humans are disconnected from our world and what this means, not just for how we get from A to B, but also for how we construct our cities, our workplaces, our homes, and even our lives.

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Editorial Reviews

Jonah Lehrer
…delightfully lucid…The second half of You Are Here bears only a tangential relation to the first, shifting focus from feats of navigation to the design of public spaces. It's a testament to the charm and confidence of Ellard's writing that the reader is willing to follow along. It also helps that Ellard has a knack for distilling obscure scientific theories into practical wisdom.
—The New York Times
Publishers Weekly

This delightful, dense and illuminating book by Ellard, an experimental psychologist, explores how we navigate space and hone our sense of direction, despite being paradoxically spatially primitive and overly evolved. All animals, monocellular and multicellular alike, find their way to their basic needs-heat, light and nourishment-but while ants, for example, don't get lost and amoebas are guided by an "internal toolkit," most human beings face unique difficulties. Unlike the Inuit, who have a superb sense of direction, most people find that the more sophisticated their environments, the weaker their grasp of space and direction. Ellard offers insights into how humans navigate their own homes and why they select certain spots for refuge-preferences influenced by gender, culture and history. He emphasizes the importance of orienting children to natural space as well as "virtual spaces," and his chapter on cities serves as an excellent primer on urban planning and psychogeography, the study of the precise laws and specific effects of the geographic environment on the emotions. (July)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Library Journal

As an experimental psychologist at the University of Waterloo and director of its Research Laboratory for Immersive Virtual Environments (RELIVE), Ellard draws on a vast knowledge base of how humans perceive space, use space, and move through space versus all that is done by animals such as bees, rats, and birds. In the first two-thirds of this book, he displays this expertise with clarity and a sure hand, providing lay readers with a thorough understanding of space syntax, visibility graphs, spatial cognition, etc., as they relate to humans and other creatures and their impact on our lives, our architecture, our homes, and our cities. But the author becomes less sure and convincing in the book's last third when he attempts to tie the preceding pages to cyberspace environments such as Second Life, to greenspace in our urban design, and lastly to our failure to be outdoors in nature. Ellard believes that we may "neglect our stewardship of our planetary home to the extent that we risk losing it." VERDICT Ellard's message is not new, but his reasoning is novel. Despite its flaws, this title will intrigue readers interested in psychology, the environment, and architecture.—Michael D. Cramer, Schwarz BioSciences, RTP, NC

—Michael D. Cramer
Kirkus Reviews
Ellard (Experimental Psychology/Univ. of Waterloo) investigates the current thinking about spatial intelligence. How, asks the author, can humans be such masters of abstract space yet so clumsy in getting from point A to B? What types of spatial information available to all creatures are we missing out on? Ellard writes with admirable clarity, patiently introducing numerous concepts and theories, from the elemental fact that humans must move to survive-to find food, to find a mate-all the way to renowned architect Bill Hillier's "space syntax," a math-grammar used to describe relationships between small parts of space within a larger spatial context. Along the way, readers are smartly briefed on an accumulation of spatial-processing material, from both the physiological and psychological realms-optic flow, the vestibular system, landmark navigation, light-wave recognition and magnetic fields. The author also includes a lively discussion of the spatial organization of home and city and draws on the work of Le Corbusier, Jane Jacobs, Guy Debord and Ivan Chtcheglov, who claimed that "city spaces evoke feelings are surely as mixtures of chemicals produce drug effects." Ellard then travels through cyberspace, searching for connections to the human understanding of spatial relations-"navigation from website to website by a series of clicks mirrors the way that our mind processes space. Internet sites are connected to one another as nodes in a topology." The author's thoroughness and range are only hampered by the absence of geographers in the narrative, who should certainly figure in any study of spatial organization. An anecdotally rich provocation in service of environmental awareness.Agent: Denise Bukowski/The Bukowski Agency
From the Publisher
"[A] smart, deeply satisfying exploration of how creatures from insects to humans handle the complexities of physical space." –The Cleveland Plain Dealer

"Delightfully lucid. . . . Ellard has a knack for distilling obscure scientific theories into practical wisdom."—Jonah Lehrer, New York Times Book Review

"One of the finest science writers I've ever read. . . . . It's fun, pure fun."—Los Angeles Times

"[A] fascinating . . . rundown of the processes involved in keeping us and other animals moving in the right direction." —The Globe and Mail

The Barnes & Noble Review
I hope you will find this book an optimistic one, writes psychologist Colin Ellard at the beginning of You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall. By and large it is. The author is concerned that we've become so detached from our physical environment that we've lost our navigational instinct (all the tools we've created to keep from getting lost -- street signs, GPS -- have actually contributed to our haplessness). But Ellard, who has an easygoing first-person style, is a genial guide to our shortcomings, cheerfully describing his own adventures getting lost everywhere from a Canadian forest to Beijing to the Arctic. The first half of the book compares the way humans and animals navigate space, and it's humbling to learn how much better loggerhead turtles, bees, and desert ants are at finding their way than we are. (In one of his many clear and engaging summaries of scientific research, Ellard describes the discovery that ants, after foraging for food, can travel 20,000 times their own body length to return to their nests.) The book's second half examines how humans have designed space, covering residential, professional, urban, and virtual. It too contains a wealth of fascinating information, such as the finding that people's movements through cyberspace follow the same principles as their movements through real space. His conclusion, that "the way our minds parse space" has led us "to neglect our stewardship of our planetary home to the extent that we risk losing it," is anything but optimistic, but even the dark ending can't entirely dampen the fun that has preceded it. --Barbara Spindel
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Product Details

  • ISBN-13: 9780385528061
  • Publisher: Knopf Doubleday Publishing Group
  • Publication date: 7/7/2009
  • Pages: 336
  • Product dimensions: 6.56 (w) x 9.48 (h) x 1.22 (d)

Meet the Author

Colin Ellard is an experimental psychologist at the University of Waterloo, the director of its Research Laboratory for Immersive Virtual Environments, and an international expert in the psychology of navigation. The results of his research have been published in scientific journals for more than twenty years. Ellard lives in, and regularly gets lost in, Kitchener, Ontario.

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Read an Excerpt

Chapter 1
Looking For Targets
Simple Tactics for Finding Our Way
That We Share With All Other Animals

Following the light of the sun, we left the Old World

We’ve all done it. At a meeting, a conference, a wedding, or a simple potluck gathering with friends, the food appears. Though manners may prompt us to restrain ourselves for a few minutes, our antennae wave, our restless feet shuffle, and we make a beeline for the tables. If a scientist were to hover above us and measure our movements, it would be easy to show the average guest-to-plate distance as a steadily decreasing mathematical function. This class of behavior, called taxis, is the simplest kind of spatial behavior that can be imagined. All that is required is a target (that magnificent roast of beef), a sensor or two (our well-tuned nostrils and eyes), and some kind of motive force (sore feet squeezed into formal shoes will do nicely).

Life does not always treat us so kindly, though. On our way to the table, Longtalker Larry makes a perfect intercept course. How to rearrange the missile trajectory so as to home in on the canapés while avoiding verbal entanglement with Larry? The buffet table has two rows of food. On the closest side is Aunt Betty’s famous potato salad, but it looks a little bland. The better bet is Sarah’s Spicy Potatoes, but they’re just out of reach. We’ll need to thread our way through a crowd, momentarily losing sight of the target completely, in order to plan the return foray to starch Valhalla on the distal side of the room. What’s the quickest way? Perhaps the party is in a building we’ve never seen before. The sweet aromas are everywhere, but compared to what vision gives us, they don’t make much of a spatial cue. Which way do we go first? How do we conduct an efficient search?

Compared with many of the stories of feats of navigation that I will relate to you, finding your way to and then around a table full of food is small potatoes (Sarah’s if you’re lucky). Nevertheless, all such behaviors, ranging from the trivially simple taxis to the complex wayfinding task, point to one basic truth of biology. Unlike the potted geranium sitting in my window, you and I, like all other animate beings, need to be able to move from one place to another to survive. In order to remain nourished, I must get up from my chair and go to the fridge to find food. In order to avoid a premature demise, I need to leap out of the way of the bus that hurtles down the road toward me. The whole raw biological point of my individual survival is to reproduce. But this, too, requires movement. In order to pass my genes on, I need to be able to get up and walk around until I find a mate. (This, you may argue, is something of an oversimplification.) To survive, we must come to terms with space and time. Whatever the physicists and philosophers might say about these things, movement is defined as a change in place over some duration of time. Given this, it is not at all surprising that nature has produced a wide array of mechanical devices that produce movement (legs, wings, fins, and so on). In addition, we have evolved an even more impressive arsenal of tools that allow us to know where to move—that is, to find our way through space to important goals such as sustenance, warmth, safety, and sex.

The simplest tricks of navigation are perhaps so obvious that we don’t even think of them as being tricks. You are walking down the aisle in a grocery store when, just ahead of you, you see the box of spaghetti you’ve been seeking. With little or no conscious effort, the box is soon in your hand and then in your shopping cart. What’s to explain? This seemingly trivial piece of behavior—moving to a clearly visible target—is something that we do hundreds of times a day. Such behaviors are required of all animals that move, yet they are accomplished in a wide variety of ways.

The most primitive kinds of animals, one-celled creatures such as bacteria, though their needs may be simple, must still possess a basic toolkit that allows them to find their way to conditions that sustain life: light, heat, and sustenance. Sometimes these unicellular denizens of our soil, water, and even our own bodies can employ a search strategy much like a child playing a game of blind man’s bluff. Their rates of movement rise and fall with the activity of sensors tuned to the concentrations of heat, light, or chemicals that surround them, and these changes in movement bring them inexorably into contact with their goal. Other than the movement of a plant bending toward the light, it is difficult to imagine a simpler mechanism by which a living thing can deal with the problems of space.

In other cases, such tiny creatures as these may possess specialized equipment to help them guide their movements. In 1996, a group of scientists, headed by Dr. David McKay of NASA’s Johnson Space Center, claimed they had discovered fossil evidence for the existence of life on Mars in a lump of meteoric rock that had been collected from the Antarctic. Analysis of the chemical composition of the rock left little doubt that it was of Martian origin, and the peculiar formations inside the rock looked suspiciously biological. Researchers thought they could see tiny cell bodies, reminiscent of our own earthly bacteria.

As some of McKay’s early evidence has been disputed by others, the initial excitement has died down, but he remains convinced that the particles of magnetite that were found in the sample once constituted a part of a Martian life form. Magnetite is found in various places on our planet, but one of the most interesting homes for this magnetic mineral is inside single-celled organisms that employ a unique style of navigation. So-called magnetotaxic animals use particles of magnetite as tiny compasses that orient their bodies with planetary geography. Though these magnetite bodies take advantage of the earth’s magnetic field in exactly the same way that makes the Boy Scout compass face north, in this case it is not to help them to read maps correctly but to do something much simpler: the magnetite pulls these tiny aquatic animals downward into the lakebeds lining their watery homes, where they find food, safety, and comfortable temperatures. The origin of the magnetite found in McKay’s samples is a matter that still swirls in controversy, but if he is correct, not only will his discovery constitute the first evidence of extraterrestrial life but his claim will be based on an elementary form of navigation.

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Interviews & Essays

Did You Know?, by Colin Ellard
Author of YOU ARE HERE: Why We Can Find Our Way to the Moon but Get Lost in the Mall

According to a survey of 12,500 people in 13 countries conducted by Nokia, 93% of people reported becoming lost on a regular basis. 30% blamed their partners. Almost half of respondents admitted to giving wrong directions on purpose. 11% of Russians have asked for directions even when they weren't lost, just to flirt.

One out of ten people have missed a job interview, an important business meeting, or a flight because they lost their way.

In 2007, a Thai woman was reunited with her family after having been lost for 25 years after getting on the wrong bus for a shopping trip to Malaysia.

Men may not ask for directions because they have greater difficulty following them. Women navigate using routes and men navigate using compass orientation.

A poorly designed you-are-here map can actually make it more difficult for you to find your way than no map at all.

The top five cities in which residents report becoming lost are (in order) London, Paris, Bangkok, Hong Kong, and Beijing.

A desert ant can wander in a random path equal in human distances to the length of a marathon and then return in a straight line to within about 2 inches of its nest, even if it can't see the nest.

Food-storing birds can remember the hidden locations of about 80,000 food stashes in a single fall season.

The wood mouse actually makes its own direction signs by leaving twigs at important decision points on its travels.

Italian homing pigeons navigate using mental maps which include major highways and railroad tracks.

Top 10 Ways to Avoid Getting Lost, By Colin Ellard

1. Take the time to smell (and look at) the roses. The difference between expert way-finders and the rest of us probably has much to do with being able to pay attention to details. Take the time to soak in the sights, sounds, and smells so that they'll be familiar on the return. Try not to walk (or drive) on auto-pilot.

2. Remembrance of things passed. Insects use a strategy called the "look-back." It's exactly what it sounds like. From time to time, turn around and look behind you so that you'll be better able to recognize a scene on the way back.

3. Don't get lost in time. We are as bad at keeping track of when as we are at keeping track of where. When travelling through unfamiliar territory, check the time frequently so you'll know how long a trip has taken. Then you can estimate how long it will take to return.

4. Every route's a story. Ancient way-finders connected places with stories to help them remember routes. When walking, try to stitch the things you see into a tall tale that you'll remember later.

5. Embrace your inner geek. Remember that technology is your friend. If you're out in nature and you're carrying a compass, check it frequently before you get lost so that you'll have some idea of your route. If you're using a GPS, make sure you know how it works before you need it (and make sure the batteries work!).

6. Head for home. When visiting somewhere new, assign one major area or street as the home base and return to it frequently during your explorations. This will help you build a better mental map quickly.

7. Stop, drop, and wait. If you become seriously lost in wilderness, stop moving! Search and rescue teams always begin their "hasty search" from your last known location, and the less you move away from it, the faster you'll be found.

8. Picture yourself found. If you have a digital camera, take lots of pictures of your route. In a pinch, you will be able to refer to your pictures to remind you of sights along your route, but even without doing so, taking pictures forces you to pay attention to where you are.

9. Don't lose your cool. Remember that we all become lost from time to time. Getting angry with your partner or yourself will only distract you and make it more difficult to find your way.

10. Stay on track. Most people become lost in natural spaces because they leave a marked trail. Never overestimate your abilities to find your way back.

How To Use Psychology to Organize the Spaces Where We Work, Rest and Play

Home spaces
Create refuges using corners, alcoves, and varying ceiling heights. Our feelings of comfort in our homes are directly related to ancient biological needs to feel protected from predators

In natural settings, we're happiest when we can see grand vistas such as those given by ocean or hilltop views. The same kind of satisfaction can be obtained in interiors by careful arrangement of furniture to provide views of the most active parts of the house.

Studies show we are attracted to the subtle promise of a new sight lying just around a corner. As visitors enter a home, some of their sight lines should be slightly occluded, inviting them inward to explore. Even small changes like the clever placement of a chair, a decorative screen or a large plant can create alluring mystery in a home.

Centers in our home are those quiet places where we go to rest, daydream and to talk to one another. If seating is located too close to the pathways that are used to go from room to room then these spaces cannot function as centers. In the words of Gertrude Stein, "there's no There there." Changing the orientation of a chair or a sofa to make an oasis of quietness in a busy room, using lighting to bathe a seating area in an inviting glow, or clever use of area rugs can help to define centers.

Work spaces
Work spaces should be organized to balance the need for quiet and privacy with the importance of social interactions. Cubicle farms should be avoided in favour of semi-open designs with good sight lines to co-workers.

Unplanned interactions between co-workers with very different work-roles lead to creativity and ingenuity in an organization. Encourage such interactions by providing a major central corridor-a kind of "Main Street" shared by all workers.

We judge distances as much by how many turns we make as we do by how many steps we take. To encourage interactions, consider office layouts with simple, strong traffic lines rather than confusing maze-like arrangements which can make people feel further apart.

Be careful with completely open office plans that lack dedicated territories for individual workers. Though such plans can work well for companies in which employees spend much of their time in the field, they can also lead to confusion, distraction, and lowered productivity.

City spaces
The success of a city depends on getting people on the street, and this is done by understanding the psychology of the walker.

Making time pass quickly can make distances shrink, bring destinations closer together and encourage walking. To speed the passage of time, increase the interest of streetscapes by adding features and details.

When we wander a city, our feet are led by our eyes and our gaze can be captured by the most eye-catching lines in the view. Flowing horizontal lines encourage movement. Vaulting vertical lines, as seen in tall facades, slow us down and make us linger. Simple principles like these can be used to influence how we move, where we stop, and where crowds build.

Urban greenspace is not a frill but is essential to health. Groomed, geometric lawns and tidy rows of potted trees do not restore us as well as wilder spaces, but can be used to frame gathering places. Unruly wild places in the urban scene, even very small ones, can actually change our biology and should be placed centrally so that we are strongly encouraged to walk through them.

People will use automobiles in cities whenever they can, even when it isn't the simplest, fastest or least expensive means of travel. Measures that discourage the use of cars will almost always result in a higher quality of urban life in every respect, but they must be very powerful to work.

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Customer Reviews

Average Rating 3.5
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Sort by: Showing 1 – 4 of 3 Customer Reviews
  • Posted November 25, 2009

    Somewhere Along the Way, the Science Gets Lost

    "You Are Here" starts out strong. Part I "Why Ants Don't Get Lost at the Mall" offers a series experiments that uncover how humans and other creatures navigate through space. Sadly, for those of us prone to getting lost at the mall, despite blurb on the jacket ("if you, or your keys, have ever gotten lost, Ellard can tell you how it happened - and how to stop it happening again") this book does not offer any specific science-based insights to improve our navigation skills - unless you are planning to become a Bedouin tracker, in which case there are some fine tips about camel dung that you will no doubt enjoy even more than I did.

    In Part II, the books starts to lose its way. Taken on their own, the chapters on "House Space," "Working Space," and "City Space" offer nice overviews of architectural theory and urban planning, but taken together they draw on redundant material. The book would be stronger if these three chapters were condensed and restructured. The connection to 'spatial navigation' grows even looser when the book moves to the chapter on "Cyberspace." The chapter starts off well enough with the theory that the human brain is uniquely capable of navigating virtual worlds, but after briefly presenting the result of one study on the topic of social distance in "Second Life" the rest of the chapter devolves into random musings on the powers and perils of virtual technology.

    When the topic turns to "Greenspace" the book seems to wander off the path entirely. Ellard's promising hypothesis - that the way the human brain is wired to think about 'inside' and 'outside' space leads us to devalue our impact on natural spaces - is never substantiated. He vaguely refers to Jane Jacobs' theory that the Romantic movement isolated us from nature, and extends that idea to conclude that all urbanized humans feel that nature is inherently 'outside' of our day-to-day space. From the first part of the book, I was expecting new insights into the relations between human beings and their natural environment based on brain science and psychology, not a tenuous connection based on Jacobs' iconoclastic interpretation of Romantic poetry. Ironically, the author's proposed antidote to 'nature deficit disorder' is the encouragement of exactly the type of post-industrial biophilia that was attempted by the the Romantic movement and, presumably, failed (?) There seems to be little science to go on here, so we are instead presented with a loosely-linked series of ideas on how to improve engagement with urban and suburban greenspaces. For example, from the author's own experience the environment would benefit if everyone took down their fences and let their children play together in a kind of collective backyard. This is a very nice image, but it's not exactly a scientifically-validated psychological insight nor a tested ecological approach (not to joke about anyone's kids, but surely our ecological footprint is smaller if we have fewer children, rather than letting hordes of urchins loose to play a giant game of hide and seek?)

    I don't mean to sound harsh, as I enjoyed the bulk of the book. Perhaps I would have gotten more out of Part II if I read it in a separate sitting and took it on it's own terms. After reading Part I, I was expecting a scientific approach and became, well, disoriented when Part II swerved into more speculative areas.

    1 out of 1 people found this review helpful.

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