Deborah Perry Piscione
"As Silicon Valley illustrates, risk attitudes and behaviors are at the heart of why organizations and economies thrive or head for disaster. In You Are What You Risk, Michele Wucker explores the dynamics behind individuals' and companies' relationships with risk, from personal experience to cultural values to policy ecosystems. Her original insights and practical recommendations will help readers choose healthy risk-taking over dangerous missteps in business, life, and the world."
Laura Huang
"Whether you're an investor, entrepreneur, of simply trying to forge your career strategically in any field, you'll benefit from Michele Wucker's innovative, clear-eyed approach to taking wise risks and navigating uncertainty. This book will help you to get from ordinary to extraordinary."
Forbes
"As we all deal with multiple 21st century risks... it's important to stop and recognize that each of us defines and manages 'risk' differently, based on an almost unlimited number of influences. That’s what author, TED Talk star and former think tank executive Michele Wucker says in her ground-breaking new book, You Are What You Risk."
Danielle Harlan
There's a huge need in the business world to better understand the human factors behind how we perceive and evaluate risks, and there's no better guide than Michele Wucker. Drawing on the stories of compelling risk-takers, practical research, and proven strategies, You Are What You Risk treads essential new territory for executives who want their organizations to be innovative, creative, and industry leaders."
Seth Godin
"This is an important book, one that you'll be talking about and thinking about for a long time. It's a chance to understand how to make better choices about the lives we're busy building."
The Grist
"You Are What You Risk introduces a new vocabulary for talking about these threats. Everyone has a personalized “risk fingerprint” that describes what kind of risk-taker they are, shaped by their personality, upbringing, and experiences. Strengthening your “risk muscle” can help you make good decisions. Wucker's focus zooms in to examine personal predicaments and zooms out to global crises, analyzing how people wrestle with choices and uncertainty."
author of Transforming Wall Street: A Conscious Path for a New Future - Kim Ann Curtin
"A game changer for day traders."
Parag Khanna
The world is complex. But if we can't be aware of all things happening everywhere all the time, can we at least have a framework for understanding what risks loom large and small in our lives, and start to think rationally - as individuals, companies, governments, and societies - about how to respond? You Are What You Risk delivers that story, that framework, and that action plan.”
