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You Are What You Wear

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Product Details

  • ISBN-13: 9780945429005
  • Publisher: Forbes/Wittenburg & Brown
  • Publication date: 1/1/2001
  • Edition description: Revised
  • Pages: 194
  • Product dimensions: 5.56 (w) x 8.44 (h) x 0.55 (d)

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  • Anonymous

    Posted April 15, 2001

    You Are What You Wear

    In the early days of my career working as an actor, I enjoyed going to the studio in the morning and watching actors and actresses come to work. Some came in looking good or bad. Some looking new money, old money, and many with no money. I observed the magic as they went into the wardrobe department and came out, men and women of power and upper socio-economic backgrounds. It was then I realized that dressing the part was a science that should be taken out of the studio and developed for the street. <> I quickly saw the analogy between the motion picture and television industries' ability to control visual perception, thereby controlling reality.And, I clearly saw the need (and opportunity) for men and women in today's world of strangers, business and social, to dress so that no one would underestimate their income, success, education or socio-economic heritage.<> In simple words, people accept you for what you appear to be until proven different. This science of wardrobe packaging to present an image that had 'instant acceptance' anywhere in the civilized world, became the substitute for the qualities that could not be seen, experienced or provided for in advance in the telecommunications era.<> Drawing on my career experience as a model, actor, author, international syndicated columnist, and wardrobe consultant to 3 US Presidents, I share with you techniques for what we will call 'Impression Management'--our ability to attract and sustain the confidence of strangers, colleagues, employers, and significant others. <> As the original Marlboro Man, my task was to embody the virility and independence which the product was supposed to confer.The succintly defined character represented by the Marlboro Man was conveyed silently but with superb articulation and finesse. <> Likewise, a simple, powerful first-and ongoing-impression that you wish to convey can be accomplished with eloquent sufficiency. All of which can be contained in an outstandingly lean closet space.Us

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  • Anonymous

    Posted April 15, 2001

    You Are What You Wear

    i have read this book several times, and i've attended one of the author's seminars. it gives you a specific guidelines in how to dress for different situations, weather, and comfort, the boook is entertaining and i enjoy looking back on it from time to time.

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