You Bet: The Betfair Story

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Overview

The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever. A betting exchange is an internet company which provides gamblers with an online marketplace in which they can bet with each other. Betting exchanges now account for a third of all betting in Britain. Betfair is the world's preeminent betting exchange, with 90% of the global market. Betfair oversees five million bets each day—10 times greater than the volume of the London Stock Exchange trades.

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Overview

The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever. A betting exchange is an internet company which provides gamblers with an online marketplace in which they can bet with each other. Betting exchanges now account for a third of all betting in Britain. Betfair is the world's preeminent betting exchange, with 90% of the global market. Betfair oversees five million bets each day—10 times greater than the volume of the London Stock Exchange trades.

Product Details

  • ISBN-13: 9780007277018
  • Publisher: HarperCollins UK
  • Publication date: 5/4/2009
  • Pages: 320
  • Product dimensions: 5.30 (w) x 8.60 (h) x 1.30 (d)

Meet the Author

Colin Cameron is the author of seven books, a BBC broadcaster, and a regular contributor to the Financial Times and The New York Times.

Table of Contents

Preface An Interesting Wheeze ix

Part 1 The Betfair Story

Introduction 3

1 Millennium 27

2 Spread Thin 50

3 Illusions of Control 71

4 Yes, No, and Yes 98

5 Reverse Mop-Up 138

Part 2 Beyond Betfair

6 Sport E{U}=(1-P)[QU(Y+G)]+(1-P) 157

7 Business: New Eyes 188

8 Government: Suited 216

9 Bookmaking: High Net-Worth Individuals 248

10 Society: Impossible Steps 275

Index 302

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